If you want to be treated like Hollywood Royalty by reporters, its actually fairly simple. Look to the Red Carpet for clues.

1. It happens every year. Reporters expect it. Their readers and viewers demand it. Reporters have to cover it. There are events in your profession that reporters have to cover, like New Year’s Resolutions in January, Relationships in February and Taxes in April. Find out what reporters cover and give it to them!

2. Actors and actresses come prepared. They don’t wear old rags. They are dressed to kill and they know what they are going to say. You should remember to treat your interview with as much preparation. What are you going to say? How do you want to appear to the media? Be like the Boy Scouts and “Be Prepared.”

3. Act like you belong there. Actors who were unknown a year ago walk with grace on the Red Carpet. Expert sources and thought leaders must display the confidence the same confidence. I’ve met many great people who have done amazing things but think they are not ready for prime time.

You are ready.

Now is your time.

Shine!

I have tools to help you reach reporters. Check out info on our up-to-date media contact databases and our guaranteed, quick and easy press release writing and distribution services at PRLEADSPLUS.com

All good things must come to an end. And so all coaching relationships will eventually end. This article will show you the right way to end the relationship so everyone feels good.

I am a business coach and I’ve hired business and life coaches to work with me, so I’ve seen the story from both sides.

Let’s look at why you’d want to fire a coach.

1.    The project has ended. For example, you wanted to learn how to acquire new sales skills. You learned them. You are happy. The coach is happy. The project is over. There shouldn’t be any surprises there.

2.    The defined period of time is over. Let’s say you sign up for a year-long program and the year is over. The coach will probably ask if you want to continue. You can decide if you want to. If not, let the coach know that you won’t be continuing. That’s just polite. You don’t want to receive a series of emails asking you to renew and he doesn’t want to see the emails unanswered. End on a positive note.

3.    In an open-ended coaching relationship with no defined end, you might decide after three sessions or nine sessions that you’ve gotten all you are going to get from this relationship. Things might have started off well and then plateaued and then you feel like no progress is being made. In this case, you should first tell the coach your thoughts and feelings to see if there is something she can do to add more value to your relationship. If not, then it is time to leave. Chances are, she knew the relationship was running out of steam as well and probably welcomed the fact you brought up the question of leaving. However, don’t throw the baby out with the bath water. You might want to alter the relationship so that you check in with the coach every three months, or so for a tune up. After all, you had a good thing going for a good period of time. That added value can help you in future when you get stuck or reach your own plateau. Just like piano that gets tuned every season, you might need to get tuned again. It’s better to do it with a coach that you have a history with than to explain your story to someone new.

4.    Bad fit. While the first three items on this list dealt with the time of the relationship, this one deals with the “feel” of the relationship. You might find quickly that your personality doesn’t mesh with the coach’s. This isn’t anyone’s fault. That’s okay. We’re all individuals and we have our likes and dislikes. We are entitled to our preferences. In this case, let the coach know that you don’t think this relationship will work out and part your ways. It’s okay to use email if you think you’d wimp out in a phone meeting. Chances are the coach knows it as well.

Just like in any relationship, it is nice to end a coaching relationship on a positive note. I’d suggest you take these steps.

1.    Let the coach know well in advance of the meeting that you want to end the relationship. Don’t call or email the day of the event and say you have a flat tire. Be an adult. Don’t make up fake excuses. The coach needs to resell that time block and she can’t do it if you give 30 minutes notice. You wouldn’t want your clients to do this to you, so don’t do it to your vendors.
2.    If you feel comfortable, tell the coach why you are leaving. Some things can be repaired. Some things can’t. See if the coach can suggest a repair. For example, you might be low on money. The coach might be willing to charge less, meet with you less often, or enroll you in a group program that is less expensive. If you feel you’ve plateaued, the coach might suggest a different set of tactics to help get unstuck. If you need to learn a new set of skills, you might be pleasantly surprised to find the coach you like actually can help you in that area, or could recommend a trusted colleague for you.
3.    If it is all right with you, end the relationship with positive comments, like “I learned a lot,” or “You helped me get over this hurdle.” Making a person feel good with sincere compliments is always a good tactic. If you didn’t get anything from the sessions, then don’t lie and say you did. The coach will ask for a testimonial since she thinks you are happy.
4.    If there is a negative reason to stop, i.e. you don’t like their personality, their punctuality, their working style, their accent, or anything else that can’t be changed, you are better off not bringing it up. If it’s a bad fit, it’s a bad fit. Move on.

If you follow these tips, you might lose a coach but gain a friend.

Publicity thought leader Dan Janal coaches entrepreneurs and small business on how to turn their publicity into profits with individual and group coaching sessions. For information go to www.PRLEADSPLUS.com

Linda Hollander helps teach speakers and authors how to get corporate sponsorships. She thinks that companies are fed up with risky celebrities and will be looking to find “real people.”

Here’s an excerpt from her ezine:

With the recent implosion of the Tiger Woods brand, corporate sponsors will be thinking differently about where they put their sponsor dollars. Instead of mega-celebrities, sponsors will be giving more money to real people like you with strong core values.

Make no mistake about it. We are entering the age of over-deliver. Your sponsorship proposal needs to be a Win-Win-Win for everyone. Companies need to do marketing and sponsorship represents great opportunity for you.

Back to me.

I think this means that now is the time to really promote yourself so these corporations can find you. The best way is to get publicity in major newspapers and magazines so when sponsors search the Internet for someone just like you, they find you.

I can accept a handful of clients into my 1-on-1 coaching program to help you get publicity in the mainstream press and on the Internet. If you are an advanced speaker or author, email me at dan at prleads.com and we’ll see if there’s a good fit.

Remember, if companies don’t know you are alive, they can’t hire you. And if a competitor has a l9t of publicity, you won’t get the job. The sponsorship will go to someone who can produce the best results for the company

You can learn more about Linda and how to get sponsorships, when you go here.

The good news is that Walmart.com is selling upcoming hot books — including Sarah Palin’s book — for $10.

The better news is that Amazon is either going to match them or go a penny better.

And that includes shipping!

While this is good news for readers, it is bad news for authors. I don’t suspect that anyone will make money at $10 per book.

If Walmart.com is hoping to get spinoff sales on other products from browsers, good luck. That’s the only way they will make money. But if those buyers are looking for deals on books, they will also look for deals on other products Walmart.com carries. Coupon discount sites are only a click away.

This is also bad news for authors. If readers expect books to cost $10, there’s not much upside left for traditional publishers or self-publishers.

Here’s what TV producers are looking for in a guest

Steve Spangler is a scientist who creates cool tools to teach kids about science. He’s also appeared on Ellen numerous times.

So when he spoke to the National Speakers Association a few weeks ago, he offered these tips to get on Ellen.

– Don’t ask me to introduce you. She really doesn’t know who Steve is. She interviews several people a day, several days a week. Outside of the interview, she doesn’t spend any time with the guests.

– Don’t pitch the producers. They get more material than they can look at. Instead, they have teams of people scour the web looking for new, interesting guests.

Their advice?

"Be active on the web and we’ll find you."

Steve posted numerous "science experiments" on You Tube, including many that blow up things. That’s great TV. See www.SteveSpangler.com for more info about Steve, or search You Tube for fun stuff!

I’m paraphrasing here, so please forgive any artistic liberties, or faults in my memory for exact quotes. But the sentiment and tone is correct.

Publicity can be a great tool to build your webinar profits. Here’s a great way to get the press to promote your webinar!

1. Write a press release and send it to reporters who cover your topic. There are many trade publications  - online and in print – that print notices of events. The press release should contain the essential information of your webinar, including:
   1. Title
   2. Date and time (include time zones!)
   3. The cost of the webinar. If it is free, say so. That’s always good!
   4. What topics will be discussed
   5. Who the appropriate audience is (perhaps by skill level, i.e. beginner, intermediate or advanced)
   6. How to register. List your website sales letter. Don’t list the front page of your web site. They might not find the link to register.
   7. Contact information, including your phone number, email and website
   8. Send this via email about a month before your event to online publications and blogs. Send this via email to print reporters about four months before the event. For a list of reporters, go to www.BullsEyePublicity.com They have a database of more than 50,000 reporters in every vertical market you can think of. They are always looking for a good story to write about!

PR LEADS is the “Program of the Week” for My Success Gateway.com, a site that helps provide great information for entrepreneurs and small business.

You can listen to my 35-minute podcast with Jim Peak by going to this page:

http://www.mysuccessgateway.com

The program will go live Thursday morning, February 21, 2007.

If you are not a PR LEADS client, you’ll learn how this terrific service can help authors, experts and solopreneurs get publicity in major newspapers and magazines for a very low cost. You’ll hear about several case studies of our clients who have made money by getting publicity. You’ll also learn how the media likes to be contacted and how to write materials that get their attention.