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Dan Janal | Publicity and PR Leads Blog

USA Today has called PR LEADS founder Dan Janal a 'true internet marketing pioneer.'

A leading authority on public relations and getting more publicity, Dan Janal is the founder of several companies, including PR LEADS, BullsEye Publicity, and Great Teleseminars.

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Posted by Dan Janal, Your Fearless PR LEADER ~ 0 Comments

Marketing Helps Defeat the Recession

This month, we had a large number of alumni clients re-start their PR LEADS subscriptions. While we’ve always gotten new clients during this recession, and we always had a few alumni resume, this month clearly showed a great trend.

Why? Many reasons, internal and external, with lessons that will help you grow your businesses:

1. This newsletter. I started this a few weeks ago after no having any consistent communication with my clients. Why did I stop writing the newsletter several years ago? Maybe I got lazy. Maybe I got complacent. Both are not good attributes. Perhaps just putting my name in front of people reminded people that they should get back on board. Maybe you should do some kind of communication with your clients.
2. The economy is improving. Stock market is up. Consumer confidence is up. GM is repaying loans faster than anyone thought possible. Home buying is up. Sure there are rough spots out there and the new economy has changed some business models, but things are definitely looking up.
3. Market consistently. There’s always a new gimmick and people grab at it. But 100 years of research has shown that doing the right things consistently always works if you keep on doing them, day after day, month after month. So do your PR, write articles, do webinars, teleseminars and speeches; and stay in touch with your clients, prospects and alums, and get referrals. It all works.
4. Competition. Sure, we’ve all had competitors enter our space in the past two years. Looks like people have tried the rest and are coming back to the best. Remember that quality always wins in the end. Continue to offer great service to your clients and they’ll stick with you.
5. Marketing. I’ve started writing more articles, appearing on more teleseminars, webinars and Internet radio shows as well as offering helpful advice on Linked In, Facebook and Twitter. The result is that many people who sign up for PR LEADS put “web” or “Google” or “Internet” as the referral source. Online marketing actually works. Try it.
6. Listening to great advice from Alan Weiss, Mark LeBlanc and Christian Mickelsen. When you pay for great coaching, you are investing in yourself.
7. Law of Attraction. ‘Nuff said.

I’m sure the answer lies in all these factors and probably a few more that I’m too blind to see. So hang in there. Good times are coming!

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Play Ball! It’s Opening Day

Marketing Marketing Misc. Uncategorized article marketing book marketing commentary publicity

I’ve always loved Opening Day for baseball because when you look at the standings, everyone is even. Each team is in first place. Each team has the whole world open to them.

Dan gets caught up in baseball.

Same with you. Treat Opening Day as a time to start over.

1 Reevaluate your website. Is it up to snuff? Check out the free resources at http://www.websitereviewslive.com. You might want to get in touch with my webmaster after you review his materials.

2. Reevaluate your PR and marketing plans. Are they getting results? If not, it is time to start over. Email me and we’ll set up a complimentary coaching session to see if I can help you. This offer applies only to present and former clients of PR LEADS and I *will* try to sell you on group coaching or individual coaching.

3. Reevaluate your profiles on Facebook, Linked In and Twitter. Do they represent what you are selling now?

Go ahead. Dust off those cobwebs. You just might find some new money buried beneath them!

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Posted by Dan Janal, Your Fearless PR LEADER ~ 0 Comments

How To Beat Writer’s Block — Every time!

article marketing internet marketing press releases

Every article in the world has already been written – not! Ever had trouble thinking up an idea for an article? Hasn’t everyone?

My coaching clients are always pulling their hair out asking me to brainstorm ideas with them.

Truth is, I was pulling my hair out as well when it came time for me to write articles. Did the world really need another article about how to write a press release or talk to a reporter? Those ideas have been done to death.

I was wracking my brains trying to think of a new idea, a cutting edge theme, a story that hadn’t been told that would inspire others. I wanted to write articles that would position me as the thought leader in publicity and internet marketing so I could get hired to give more speeches. You don’t get to be a thought leader by covering the same ground as everyone else.

And I’d give up in frustration because the ideas weren’t coming. Then the truth dawned on me.

While a topic might have been done before, it wasn’t done from my perspective. And that means the article needs to be written. Let me explain.

My perspective on a topic is different than yours. Not better, but different. My ideas have been shaped by my background, my experiences, books I’ve read, clients I’ve coached, companies I’ve worked for, people I’ve met and so on. So have yours. If we were both assigned to write an article on the same topic, you and I would write completely different articles because of our different backgrounds.

Best yet, there is no competition here. I wouldn’t say my article is better than yours, or that yours is better than mine. They are different. And the reader benefits in that difference.

For example, I might write an article on a marketing topic and i would base it on my experience working with small businesses. You might write about that same topic, but with your Fortune 1000 background, you’d have a completely different perspective. Both articles would be great and they’d be great for each audience. The audience would decide which article to read, which website to peruse and which consultant to hire. That would be perfect, because the reader would choose the person who was the best fit. No consultant I know wants to work in a relationship that would be a bad fit.

Search article directories for ideas for articles and write those articles from your own perspective, filled with your own case studies, your own stories, your own solutions and your own jokes. Make the articles uniquely you.

If you do, you’ll build a library of worthwhile reading and you just might find that perfect client who wants to work with someone exactly like you.

Do you want your press release picked up in major media? Read my special report “How to Get Your Business-Oriented Press Release Printed on Top Tier Media Sites – Guaranteed,” by visiting http://www.prleadsplus.com/toptiermedia/. Publicity thought leader Dan Janal is Founder and President of PR LEADS PLUS which offers a variety of do-it-yourself tools to help small businesses get publicity, including media lists, press release writing and targeted article marketing services and press release distribution.

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