Archive for the ‘article marketing’ Category.

Improve Your Productivity with Done-For-You-Services

Improve Your Productivity with Done-For-You-Services

Home Depot has ushered in the era of Do-It-Yourself Service in home repair. And that feeling has definitely worked its way to the Internet, where every trainer, coach and marketer has a system that will show you how to fix any problem in your relationships or office life.

I doubt there’s ever been a similar time in history when the average person has immediate access to so much information that can improve their lives.

But wait a second. What’s wrong with this picture?

Let’s assume all the info you read and all the systems you buy are 100 percent bonafide information that will work. The question really is: should you implement these tactics yourself?

Here Are the Top 3 Questions to Ask Yourself Before You Buy Your Next Do-It-Yourself System:

1. Can you devote the proper time to do it correctly and consistently? Remember, everything takes time.

2. Do you have the skills to carry this out? Information marketers try to sell you on the dream that even you can do it all. They’re hoping you will forget these programs require at least one skill. Can you write well? Can you sell well? Can you design a web page well? If so, that’s great. If not, a big question mark should flash in your mind.

3. Here’s the most important question: assuming you have the time, skill and competence to do it yourself, is it a good use of your time? In other words, if you can sell $1,000,000 worth of real estate in the same time it takes to produce a six-volume CD set with instructional materials, train the trainer modules and other supplementary texts, which activity would get you more money in the long term? In other words, I don’t mow the lawn. It takes too long and it hurts my back. So I hire a neighborhood kid who does it for much less than my hourly rate. I save time and he makes money. It is a very fair trade. And I don’t have to buy “How to Mow Your Lawn in Half the Time with Half the Energy,” a six-set DVD and coaching program!

While the web might be the greatest place for do-it-yourselfers, I see a need for another kind of service: the done-for-you services. If you want to save yourself time, energy and aggravation you must find companies that can do the work for you.

Here Are 3 Examples of Done-For-You Services and How They Can Help You:

1. I know I must develop my websites with lots of information-rich content so visitors will want to return and buy from me. However, I don’t have the time or the patience to sit down and try to figure out HTML and all of the web design and development aspects. That’s why I outsource my complete web management to Assess Communicate. They create my sites, update my content and do it for less money than it would cost me to do it myself. Remember, any activity that takes my focus from making new sales is costing me money in the long run.

2. Before I created the PR LEADS Article Marketing Service, I hired Eric Gruber to write and submit articles that promoted PR LEADS. I could have submitted the articles myself, but hiring Eric was a no-brainer after he explained that it would take about 10 hours to submit one article to 100 sites. I had better things to do with my time. For a reasonable fee, Eric found the best sites, optimized my articles so they received good placement in the search engines and even found a typo or two that I missed. Those value-added services are things I couldn’t even begin to think about, as I needed to focus my time on handling my clients. Now, I’ve joined forces with Eric, who has really taken article marketing to the next level and has helped more than 65 of my clients through the PR LEADS Article Marketing Service get the online publicity they need to sell more books, products and services.

3. My Great Teleseminars Audio Production Company is another great example of a done-for-you-service. We record teleseminars, duplicate CDs, and make transcripts and MP3s. It’s like one-stop shopping for all of your product creation needs. My teleseminar clients just show up with their audience and deliver their lecture. The next thing they know, they have a slew of products they can sell.

These are just three examples of hundreds of done-for-you services. So, before you buy your next do-it-yourself system, think twice and check online for a done-for-you service instead. You’ll have less stress and become more productive.

About the Author:

Small business expert and entrepreneur Dan Janal has created several done-for-you services that will save you time, energy and aggravation. For complete, reliable recording production, sales and administration for your teleseminar needs, go to www.greatteleseminars.com. If you’re looking for a done-for-you service that handles all of your article submission needs, go to www.articlemarketingexperts.com

Book Marketing Tips: How to Build Your Email List & Sell More Books in 6 Months

Book Marketing Tips: How to Build Your Email List & Sell More Books in 6 Months

By Dan Janal

Article marketing is the best book sales lead generation technique on the Web today. Unfortunately, many authors writing articles on the Web fall short in their book marketing efforts. They simply can’t get people to visit their websites to buy their books.

This is a critical fallacy that will render your article marketing, book promotion and sales lead generation campaign worthless. People normally don’t buy on the first meeting. You must develop and nurture relationships. You must get people to visit your website and join your mailing list. If you don’t, you are wasting your time, money and energy.

Sure, it is great to write articles displaying you as the expert in your field. And, yes, it is nice to post articles that help the world in general. But if your goal is to use article marketing to build your email list and sell more books, you might be falling short if your articles don’t have a call to action that grabs readers by the throat and pulls them to your website.

So, how do you get people to come to your website, join your emailing list and buy your books?

At the end of the article you get a bio box, which is your 4 line free ad that allows you to promote yourself, your books and anything else you have to offer. In this bio box, you’re allowed to put a link back to your own website, or your Amazon.com book sales page. You must make it much easier for your prospects to click on this link than to skip it.

To do this effectively, you must create a glittering necklace of persuasion that seduces the eye, charms the imagination, and dazzles the reader. I also suggest creating an irresistible offer so people will come to your website and identify themselves. Once you capture your prospects’ names and email addresses, you will be able to create a sales-winning relationship that will boost your book sales online. If you don’t do this critical step, you’ll never have another chance to sell your books to these people.

Here are three irresistible products to help prospects make the critical decision to visit your website, give you their email addresses and buy your books:

  • Free Special reports. Don’t confuse this with newsletters. These are 3-5 page reports on a special topic. Your special reports should include your own insights that prove you are the expert your prospects need and want.

  • Quizzes. People love to take quizzes. Create quizzes that have 10 yes or no answers. Design questions so people will see their pain. This sets you up as the expert who has products and services that can help them. Here’s a great site that features a quiz. http://kisstheorygoodbye.com/quiz/quiz.php. Take the quiz and then see how Bob Prosen leads you into learning about his book.

  • Offer a free chapter or a free sneak preview of your book. This tactic will overcome your prospects’ fears of the unknown. People will get a good feel for your book, get hooked and then buy it.

The most important part of writing articles is getting people to visit web site to buy your books. If you offer these tactics, you will build your list, get more names for your sales funnel, and sell more books online in 6 months.

About the Author:

Internationally recognized Internet Publicity Pioneer and Founder of PR LEADS, Dan Janal has helped thousands of authors just like you build their email list and sell more books with traditional and online media publicity. For more free tips and information that will help you snag more leads in 6 months than you ever thought possible, go to: http://www.articlemarketingexperts.com/articlenewsletter