Are your publicity leads going into a black hole?
My publicity clients always ask me what they can do after they are quoted in newspapers, magazines and websites.
When you get publicity in newspapers, magazine, TV or on the web, people will visit your site. No question.
The question is: Are you prepared to take them to the next level and turn readers into prospects?
Are these visitors going to become long-term clients, or will they be a flash in the pan never to be heard from again? The choice is yours.
You must capture the names and email addresses of these visitors so you can create lasting relationships with them. If not, you will never hear from them again.
Think of this analogy. You walk into a shoe store at the mall. You browse. You leave. You might come back, or you might be distracted by other shoe stores and other concerns. Chances are you won’t go back to the first store.
Websites are the same way. People come. People go. People forget about you.
You must turn visitors into relationsips if you are going to build a business the right way!
Fortunately, this is easily done.
You can put a simple form on your page that asks people to subscribe to newsletter, blog, special report, course, or any other information based product that gives real value. When people see this offer, they will subscribe so they can read your information. They’ll feel closer to you when they do. And they’ll treat you more like an expert or celebrity as well. Plus you’ll be able to send them additional messages when you have teleseminars, sales or new products. If people like you, they will want more information and they will welcome discounts for your products and services!
How can you create this? Very simple. You need an “autoresponder” which is a fancy way of saying a technology tool that captures people’s names and email addresses and sends people an info product in return via email. The name and email is stored so you can email them again. Of course, if they don’t to hear from you they can unsubscribe. Chances are that you’ve filled out dozens of these forms in past when you visited sites you liked and wanted to get more information.
I use a service from MyEasyOnlineStore.com (http://www.MyEasyOnlineStore.com) for less than $30 a month. It is part of a larger shopping cart system, but you can order just the autoresponder. There are instructions on how to create the autoresponder when you sgn up. It’s actually pretty simple. You would do it yourself, or a webmaster could set it up in less than an hour.
Once you do, you’ll be able to build long-lasting relatioships with vistors and turn them into clients and raving fans. If you don’t, you’ll miss the opportunity to grow your business.
