Dan Janal | Publicity and PR Leads Blog

USA Today has called PR LEADS founder Dan Janal a 'true internet marketing pioneer.'

A leading authority on public relations and getting more publicity, Dan Janal is the founder of several companies, including PR LEADS, BullsEye Publicity, and Great Teleseminars.

Archive | November, 2008

Posted by Dan Janal, Your Fearless PR LEADER ~ 0 Comments

Getting the Most from Your Press Releases

Another PR Leads Expert Teleclass on Thursday, December 4, 2008

Let’s be honest. Press releases in today’s digital media age can spread far and wide in record time, thanks to many fee and free press release distribution services.

The real questions to consider are:

  • Are your press releases really delivering the results you need?
  • Are you earning big "ink and air" as a result of your press release efforts?
  • Or, are you just sending your message into cyperspace with the hope that your message will carry?

These are provocative questions. And here are a few more:

  • Do you want to make the most of every press release you issue?
  • Do you need a primer on what comprises a good press release?
  • Do you wonder if your press releases are meeting the mark?
  • Would you like to learn about some useful and mostly free resources to help you get be an extraordinary do-it-yourself publicist?

Help is just one teleseminar away. Sign up today for Dan Janal’s teleseminar interview with Work-in-the-Trenches Publicist, Media-Savvy-to-Go Publicity Toolkit Author, and Publici-Tea™ Trainer Nancy Juetten. Dan will interview Nancy and help answer all of your nitty-gritty press release questions so you can begin 2009 on the right track to earn "ink and air" in the media venues that are most important for carrying your message far and wide.

Here are some of the press release essentials Nancy will cover:

  • Why small business owners in particular need to learn to write good press releases;
  • Why most press releases end up on the round file;
  • The single best way to invite readership of your press release;
  • Cool and free tools to help you learn the difference between a good press release and the alternative;
  • Why a really good pitch trumps a press release just about every time;
  • And so much more.

Stay tuned to the end of the call for a special offer on two resources that will support you in your efforts to get seen, heard, and celebrated in your own backyard and beyond through the power of free publicity and contribute to 2009 being your best year ever.

Click here to register for the December 4th teleseminar now. Everyone who registers will receive a link the recorded MP3. If you can’t attend live, then register so you’ll get the MP3.
 

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Posted by Dan Janal, Your Fearless PR LEADER ~ 0 Comments

Cool tool: Press Release Grader Helps Improve Your Press Release SEO!

Want to improve your press releases?

Try Press Release Grader.

This simple (and free) site will test your press release and give you tips on how to improve it.

I submitted a friend’s press release and it got a score of 72 out of 100. Press Release Grader then showed how to improve the grade by doing such things as moving the URL from deep in the release to higher in the release. It also checked for Mickey Mouse kind of mistakes as well, such as contact information and phone numbers.

If you’re looking to get an extra edge, check out this cool tool!

Thanks to PR whiz Nancy Juetten for pointing me to this cool tool!

The company that does this also has a product called "Twitter Grader." I’m a measly 69 percentile. My buddy Joan Stewart, the Publicity Hound is an astounding 99.2 percentile! That’s hot. Get your own grade at www.twittergrader.com

 

and follow me at @prleads

 

 

 

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Posted by Dan Janal, Your Fearless PR LEADER ~ 0 Comments

How to communicate with millennials

Here’s an eye-opening article on how to communicate effectively with millennials. Good info for marketers trying to figure out the social media game, printed in

Ragan Communications’ site.

They see the world differently. Viva la difference!

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