Dan Janal | Publicity and PR Leads Blog

Penelope Trunk, author of Brazen Careerist: The New Rules for Success, was quoted on the front page of the print edition of USA TODAY, March 29, 2007 in an article about lay offs at Circuit City.

Here’s the link to the online edition of the story:

USA TODAY

“PR Leads has been really really good for me. I have gotten two calls from reporters each week that I’ve done it. To be fair, I am uniquely positioned to benefit from PR Leads, having been on the other side (as a columnist for the Boston Globe and Yahoo Finance) for so long. But I have followed your advice exactly, and I really appreciate all the coaching,” Penelope emailed me.

You can read more about Penelope at

http://blog.penelopetrunk.com

Penelope is the third PR LEADER who has been quoted on the front page of USA TODAY. The other highlights are:

Patrick Snow, a motivational speaker, who was featured in an article and picture on the front page. Patrick tells me he was able to DOUBLE his speaking fee after the article appeared.

Arlene Vernon, a human resources consultant and speaker who wows people with Musical Keynotes, also was quoted on the front page of USA TODAY.

If you’ve been on Page One of USA TODAY because of PR LEADS, please let me know and I’ll add you to the list!

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
http://www.prleads.com

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Yanik Silver just held his third “Underground” Internet Marketing Conference and it was truly one of the best events I’ve ever attended (and I’ve been at many, many events as a speaker and as an attendee.)

Have you ever gone to a conference and run out of business cards?

That’s what happened at this conference.

I met lots of great people who are achieving high goals.

I went to learn — and learn I did, from masters like Ted Nicholas, who gave me great ideas about client retention strategies when we chatted in the hallway. I really appreciate that a big name like Ted, who could easily be anywhere and do anything, stayed at the conference long after his session was over so he could help people. Many big-name speakers come and leave. Ted came and gave, gave, gave. Thanks, Ted!

Prophetically, at the first session, I sat next to Tom Kulzer, president of Aweber and a PR LEADS Alumni Member. He asked me what I wanted to get from the conference and I said, “to learn new ideas.” And I did!

He said he was here to meet people. I hadn’t really considered the networking aspect. But it was really critical. There were lots of great people to meet and share ideas with. I had several in-depth discussions with Leo Quinn, Matt Gill, Warren Whitlock, Terry Kozlowski and others.

Plus I saw PR LEADERS Kevin Gianni, Tim Ferris, James Lange and Alum John DuCane. It is a small world when you go to a conference and a handful of attendees are your clients!

One of the highlights was when I attended Yanik’s MasterMind luncheon where I took the hot seat and got grilled by his clients making seven figures and more. They shocked me out of my complacency and forced me to look at things differently. I am truly grateful for their insights and their spirit of giving. One guy gave me a terrific idea that could launch yet another successful business!

Oh yeah, several people, including speakers, signed up for PR LEADS so it was a profitable venture as well!

I highly recommend you attend Yanik’s next Underground conference next year. It is a great place to learn — from the speakers and the attendees.

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
http://www.prleads.com/

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You’ve seen the easy side of publicity with PR LEADS — the reporters come to you!

The good news is that this is easy and pretty cheap. So what else can you do with the time you’re saving?

Targeting the media you need to reach.

While we are very good at giving you a smorgasboard of opportunities, if you really need to be in Cosmo in six months, we can’t be assured of helping you.

That’s why you might want to do some PR yourself in addition to PR LEADS.

It isn’t rocket science. Anyone can do good PR if you have the right tools.

That’s why I’m recommending you read Bob Bly’s e-book on “Do It Yourself Public Relations.” You’ll learn a lot and it doesn’t cost a fortune like other ebooks online.

Check it out for yourself and see if you’d benefit from this:
Do-It-Yourself Public Relations

Here are some of the tactics you will learn:
-The easiest way on the planet to get your name into the newspaper or your favorite industry magazine next month — or even next week.

-Local newspapers and niche magazines are eagerly waiting to promote your product for you. Here’s how to get them started.

-How the Elks, Chamber of Commerce, and the Rotary Club can make you a local celebrity in your community.

-How to promote yourself on the lecture circuit without ever getting on an airplane or even leaving town.

-Simple trick multiplies the number of sales leads by 10 every time you write and publish an article. Not one marketer in 100 takes advantage of it.

-Self-assessment reveals in 10 minutes exactly what about you and your business is of interest to the media.

-Why and how to start writing articles and columns to attract new business – in the publications your best prospects read.

-How to get an editor to publish your article – without ever meeting her or even talking over the phone.

-How to turn a “no” from the media into a “maybe” – and a “maybe” into a “yes.”

-The world’s worst PR strategy … the best … and how to know the difference.

-How to turn your publicity into a direct response mechanism that draws prospects to your website.

And, much, much more!

Here’s the link to see for yourself and see if you’d benefit from this:
Do-It-Yourself Public Relations

Let me know what you think!

Dan Janal
Your Fearless PR LEADER

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