Dan Janal | Publicity and PR Leads Blog

The mantra on the net has always been “Content is King.”

Now, cell phones are looking for content. Who knows, you might be the next Cell Phone Super Star!

Here’s an article in the New York Times that shows how a former writer for David Letterman parlayed his creativity into cash by writing a comic strip for the Amp’’d Mobile, a wireless service provider.

This is great publicity. I never heard of him or AMP’d before I read the article. I guess many others are like me. This news story harkens back to the early days of the web when announcing you had a web site was news. Really, it was! Hard to believe it now!

How can you get your hooks into the cell phone companies? Beats me! I don’t have a clue. But I’m guessing some entrepreneur will figure a way to become a literary agent and package this together. Who knows — it might be you!

If you’d rather sell your content to corporations, I have a clue about that!

I interviewed Paulette Ensign on “How to Sell a Million Copies of Your Information Products to Corporations.” The CD and transcript are full of helpful tips on how to reach the key buyers at companies and price your tips booklets to sell. You’ll find lots of great facts on how to create your content and produce these booklets. This title is one of the most popular I’ve ever offered. You’ll enjoy it. Paulette is a real class act! Click here to order your copy of the CD or the transcript.

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.PRLEADS.com

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Who wouldn’t want a celebrity to endorse your book?

In fact when new clients come to me and show me their books, I look for the endorsements to see how “expert” they really are! Many of them do have endorsements by great people like Mark Victor Hansen, Ken Blanchard, Steven Covey and the presidents of major companies.

Endorsements do make a difference! After all, who has heard of you? You need the credibility of leading authorities!

One of my new PR LEADS clients runs a terrific business that can put you in touch with just about any celebrity! In fact, it is endorsed by my good friends, Dan Poynter the godfather of self publishing; Steve Harrison of Radio TV Interview Report; John Kremer the expert on book marketing, and many other leading PR people, so I know it is real!

The service is called ContactAnyCelebrity and I strongly suggest you try it out when you need to get endorsements for your books or products. In case you are running a charity auction, you can even use this service to try and get autographed items for your fund raisers. Lots more uses too. What a brilliant idea! Congratulations to Jordan McAuley for creating this wonderful service.

I interviewed Liz Kelly, author “Smart Man Hunting” on how she got celebrities like John Gray (author of “Men are from Mars, Women are from Venus) to endorse her book. The tactics she shares are the kinds of things that any of us can do! Click here to get the CD and hear how Liz got celebrity endorsements for her book.

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.PRLEADS.com

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The end of summer means trips to the Minnesota State Fair, the beach and saying good bye to summer.

But it also serves as a reminder that the Christmas holiday season is right around the corner — at least in the eyes of magazine editors. For it is now that they are beginning to prepare their stories for November and December.

What should you do to get quoted in newspapers and magazines for the holiday articles?

First, of course is to find the angle that will interest your editors.

If you have a product to sell, make sure you have artwork available in digital form so you can send it to editors at a moment’s notice. Better yet, put the files on your website so they can grab them. Use every file size and format possible.

If you are a content speaker, think of how you can help people during the holidays. The list is endless:

1. Stress is a big thing, of course.
2. Family relationships
3. Dating
4. Gift giving
5. Blended religious families
6. Office etiquette and parties
7. Depression

I interviewed Bill Stoller, who is an expert on getting publicity for his clients in holiday articles. The best time to start is right now — late August and early September. For additional tips on how to get quoted, go here We’ve put together an information-packed CD with 60 minutes of tips and tactics that will help you uncover the secrets to getting quoted in the holiday articles.

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.PRLEADS.com

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