Dan Janal | Publicity and PR Leads Blog

Video press releases and video training are the hot marketing tools this year.

David Barrett offers these solutions to help you provide great training and save money!
1. Keep your videos short. People won’t spend one hour to view your video.
2. The length will vary by your purpose.
3. A commercial or quick tip can take 2-5 minutes or even less.
4. A training session shouldn’t exceed 10 minutes.

Posting video files takes up a lot of space with your Internet Service Provider and you could find that you are spending a small fortune to have them host your files. Fortunately, Audio Acrobat lets you host your files for just $20 a month for an unlimited number of files. That should save you a lot of money. Of course, you’ll pay a fee each time your visitors view a video, but you’d have to pay your ISP for that anyway.

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
wwww.prleads.com

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Vince Flynn and Andy Sernowitz wrote two page-turners that kept me awake for most of the weekend.

Flynn, author of Act of Treason, the latest in the Mitch Rapp terrorism series, keeps pages turning with non-stop action, intrigue and political back stabbing.

Sernovitz, the CEO of the Word of Mouth Marketing Association, kept my mind racing at 100 mph with new ideas and insights on how to grow my businesses by improving the customer experience.

Word of Mouth Marketing on the Internet, Sernowitz contends, is displacing traditional media as the place where people go to find information about products they want to buy, movies they want to watch and companies they want to do business with. Absorb this fact: an estimated 44 million people have posted product reviews online, according to Pew Internet. Companies like Amazon and Netflix get more sales by allowing customers to post reviews. And these reviewers have more trust than the media because, as he points out, people want to listen to “people like us.”

You need to know the tools and rules to build, promote, manage an effective word of mouth environment–and pay strict attention to the ethics of this campaign.

This is an important book that should be required reading to understand the ethics and the tools of Word of Mouth Marketing.

The book reminds me of another classic, “Revenge of Brand X; How to Build a Big Time Brand on the Web or Anywhere Else” by Rob Frankel who shows in clear language how the power of branding has shifted from the media to the masses.

I’ve included links to Amazon in case you want to read what other people like you are saying about these books and in case you want to add them to your library.

Revenge of Brand X

Word of Mouth Marketing

Act of Treason

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network

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Lots of speakers are getting offers to speak in Dubai, in the United Arab Emirates.

Here is an interesting article by Bruce Fenton, president of Atlantic Financial Inc on what’s happening in Dubai, which he described as “the city of the future”:

“Within hours of landing, I know that I have never seen such a thing in my life. Of course I haven’t. No one has. The growth and scale of business in this land of unbounded potential is like nothing else in modern history. Dubai represents no less than the creation of a major new world center, the transformation of a region and therefore the entire world. Welcome to Middle East 2.0, the city of the future.

I know a lot of NSA speakers have gone to Dubai, and others have turned down offers. Read this story and then make up your mind.

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.prleads.com

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