Dan Janal | Publicity and PR Leads Blog

USA Today has called PR LEADS founder Dan Janal a 'true internet marketing pioneer.'

A leading authority on public relations and getting more publicity, Dan Janal is the founder of several companies, including PR LEADS, BullsEye Publicity, and Great Teleseminars.

Archive | June, 2006

Posted by Dan Janal, Your Fearless PR LEADER ~ 0 Comments

Mark LeBlanc’s Small Business Success Seminar comes to Minneapolis

My business coach Mark LeBlanc is coming to Minneapolis to do a special public seminar. I recommend this seminar highly. If you live near Minneapolis, take the day off and com e here Mark speak — or attend one of his achievers Circles weekends. It literally changed my business for the better — exponentially. If you come, tell him I sent you and I’ll send you a free copy of his book — it is a gold mine of business practices that are easy to implement!

Here” the info:

Growing Your Business
When You are The Business!
Sponsored by Small Business Success

Join us for a three hour presentation on Friday, June 30, 2006
for a special program on how to grow your business or
professional practice. Whether you have heard Mark speak
or not, here is your opportunity to get reconnected to what
you want to do, and create a path for more of that to happen.

1. What do you want to sell more of?
2. What is the trap that is getting in your way?
3. Are you really focused in the direction of your dream?

What if it was easier than you thought? Let’s get together,
take a serious step, make a critical decision or two, and make
some good progress in making something great happen. Imagine
if the next 12 months were the best of your career!

Mark LeBlanc, Author of the little book, Growing Your
Business!, that can make a big difference in your business,
or professional practice, will share repeatedly, proven ideas
and strategies for taking your business up a notch.

Guaranteed.

So few people will ever do what it takes to make it in their
own business. The ease of falling into a comfort zone can
paralyze even the most, well-intentioned professionals.

When you leave this presentation, you will be more
focused, able to attract more prospects, equipped with a
single strategy for stimulating more referrals, and on your
way to creating a path and a plan for generating more
business. Real business.

Make your decision, right now!

Mark your calendar, right now!

Make your reservation, right now!

1. When you rsvp, and pay on-site, your fee is $49.

Or,

2. When you rsvp, and prepay your fee, it’s only $35!
And if you pre-register, and pre-pay, you will get a
free copy of Mark’s book, Growing Your Business!

You can register by clicking here, and mailing a
check for $35, postmarked by June 26th, to:

Mark LeBlanc
Small Business Success
19 South 1st Street, Suite B2404
Minneapolis, MN 55401

Check payable to: Small Business Success

Or, call 800-690-0810, and provide your cc information
to Sherry, and she will get you registered promptly.

Mark’s presentation will begin at 9:00 a.m. sharp at the
Holiday Inn Metrodome at Seven Corners, in Minneapolis.

Mark LeBlanc, of Small Business Success, has been
working with and speaking for groups of small business
owners, and practice professionals, since 1992. He is
the Vice President of the National Speakers Association,
and will be President of this prestigious organization in
2007. Last month, he was inducted into the Minnesota
Speakers Hall of Fame, where he shares this honor with
Larry Wilson, Harvey McKay, Thom Winninger, David
McNally, Janie Jasin, Dr. Lyman K. (Manny) Steil, Desi
Williamson, Bob Pike, Jim Pancero, and Mark Sharenbroich.
In 1997, the Minnesota Speakers Association created the Mark
LeBlanc Award for Outstanding Service, and gives this
award annually to a deserving member. Currently, Mark
splits his time between Minneapolis, and La Jolla, CA.

www.MarkLeBlanc.com

This weekend (June 23-25, 2006), Mark will be in Norwalk, CT, conducting his
special weekend program, The Achievers’ Circle. It is his
63rd weekend program, designed for up to 15 Independent
Professionals, who want to sell more products and services.
For more information on upcoming weekends, go to:

www.AchieversCircle.com

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Posted by Dan Janal, Your Fearless PR LEADER ~ 0 Comments

How can I write a letter to the editor that gets published?

Newspaper readers give the same amount of credibility to letters to the editor as they give to news articles and opinion pieces!

That’s the finding of Robert Smith, the most inventive PR guy I know. And he should know.

He wrote a letter to the editor of USA TODAY, which was published, and read by a prospect who became a client with a $3,000 fee! And it took just 2-3 phone calls and letters to cement the deal! Why was it so easy? Because Robert had incredible credibility from the letter printed in USA TODAY!

“The prospect kept referring to my ‘article’ in USA TODAY,” says Robert.

I interviewed Robert recently on how to write letters to the editor to get free publicity in your local newspapers (no, you don’t have to be a national celebrity to get quoted), as well as authors who have gotten letters published in national publications like Forbes!

A few of his tips:
- Be controversial. Feel free to disagree with trends.
- Be fast. Nothing is more boring than old news.
- Read everything so you know what is topical. Then you’ll know what to write about.

Robert maintains on-going Letters to the Editor program for his clients on a monthly basis as incredibly reasonable rates.

$30 just covers your local city (daily and weeklies)
$50 covers your entire state. (dailies and weeklies)
$100 covers all 50 states (dailies and weeklies)

I’d suggest you give him a call at (815)633-3375 and see if you’d be a good fit for him and his staff who stay on top of current events, and find news angles that would be irresistible to editors!

If you’d rather do the work yourself, you’re in luck. We recorded the session so you can get step-by-step directions via CD or you can get instant access by downloading the transcript of this session.

You’ll also learn how to get your letter to the top of pile
- Why editors want to print your letters
- How to avoid the 3 deadliest mistakes most people make
- And much, much more.

“Robert has answered all of my questions and then some. Thank you!”

Jennifer Selby Long
Founder and Principal
Selby Group

Click here to order the transcript for just $10.

Click here to order the CD for just $29.95

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.PRLEADS.com

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Posted by Dan Janal, Your Fearless PR LEADER ~ 0 Comments

What do reporters look for in a great story?

Here’s an excerpt from a PR LEAD I received from a reporter:

“We’re looking for women between the ages of 35 to late 50s who suffered for years from the following: 1) celiac disease; 2) lupus; or 3) mold in her home (the more debilitating her condition, the better the story) and today is in good health.”

Notice her words “the more debilitating her condition, the better the story.”

That should tell you something.

Just in case you were wondering, this person is writing for a major women’s magazine, not the National Enquirer!

Want to get into the papers? Be dramatic!

Speaking Coach Patricia Fripp put it this way: The bigger the problem, the more dramatic the solution.”

I did a teleseminar with Patricia Fripp on “How to Turn a Dull Speaker into a Dynamic Presenter.” To see how you can get your copy of this CD click here

Or paste this link into your browser:

http://www.prleads.com/seminar011.htm

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.PRLEADS.com

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