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4 ways to overcome limiting beliefs for social media and #PR


Dan Janal, president of PR LEADSPR used to be only about influencing the media to get them to tell their readers you are doing great things. The Internet has changed that. While the media plays an important role in creating visibility and credibility, there are many more ways to reach your target audience.
Obviously social media is the game changer. Let me help you overcome four limiting beliefs that seem to hold back many of my clients so you can get more ROI on your PR.
1.     140 characters is not limiting. It is liberating. Imagine if you had to write 5,000 words every day to get attention. That’s hard. 140 characters is easy. See, I just did it!
2.     Guy Kawasaki has proven that you can post and repost your messages many times a day. That’s not considered spamming. It’s a good thing because different audiences are online at different times. If Guy says it is good, then it is good. That takes the pressure from having to be clever 10 times a day or 10 times a week.

3.     Jay Baer says you can repost your material with different headlines. For example: The Changing Role of PR. 10 Ways PR is Changing. Do You Make these 10 PR Mistakes? Are You Changing as PR Changes? Are You Keeping Up with the Changes in PR? Is Your PR Firm Keeping Up with the Changes in PR? Different people respond to different calls to action and different stimuli (messages). Now you don’t have to create the one, best headline. You can try several headlines. That’s liberating!
4.     For those of you who don’t like to toot your own horn, may I quote Golda Meir who said, “Don’t be so humble. You are not that great.”
I could go on and on, but you probably have a short attention span. So check back next week for more game changing tips to help your Publicity Leads to Profits and your business grow.

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Happy Birthday to PR LEADS!

Dan Janal, president of PR LEADSAugust marks the beginning of the 14th year since I started helping authors, speakers, coaches, consultants and small business people with our PR LEADS service. I’m happy to report that our clients have told me of great successes and they’ve rewarded me by being loyal customers for many, many years.
We recently conducted a survey to find out what you wanted. The results were pretty uniform – and I’ve listened to you.
You don’t want irreverent or irrelevant. You want ROI. So we’re changing the name of the newsletter to PR LEADS to Profits. Catchy, n’est pas?
You’ll find actionable ideas on how to get publicity and how to make money from your publicity. You’ll find additional info about my coaching services at PRLEADStoProfits.com
You also asked for more hands-on training and webinars. Look for new courses on the topics you asked for in September!
People also wanted to pick my brain about how to create, build and run a successful business. To that end, I’ll start a new newsletter on “Keeping Customers for Life.” I’ve learned a few things over the past 14 years about how to keep customers coming back month after month, year after year. And those ideas aren’t what you see in normal customer service talks. If your company or association needs a speaker or consultant to show how to maximize the lifetime value of the customer, please consider hiring me. More info at www.janal.com
That’s it for this week. Look for great tips in next week’s PR LEADS to Profits newsletter!
Thanks again for being here!
Remember, we help turn small companies into big names!

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Publicity Opportunity in the Wall Street Journal for Book Authors

Dan JanalHave you noticed the Wall Street Journal is printing informative articles from authors of books that are about to be launched? The Saturday edition is the place to be for new books. I read two articles, one on how to learn a foreign language, another on arctic explorers. Both books sounded fascinating.
What is the clue to getting published?
Be fascinating!
Be interesting!
Be seen.
Let me know if you’d like some coaching to help you reach your goals by responding to this email.

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