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We get hundreds of leads each day on dozens of topics. But we only send you leads in your specialty to save you time.

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  Save time
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PR LEADS has helped more than 4,000 business experts, solo PR firms, and small businesses. And we can help you get the publicity you need to:

  Build credibility
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  Position you as an expert
  Show why you are better and different from competitors
  Justify raising your rates and fees
  Grow your business
  Help your clients get publicity

Dan Janal


About prleads

Dan Janal, author of "Reporters Are Looking for YOU!" helps small businesses get publicity so they can sell more products. My clients get terrific results from my coaching, consulting, done-for-you services and do-it-yourself tools. For info, go to or call me at 952-380-1554.

Marketing Lessons from the Oscars

My article about marketing lessons from the Grammys a few weeks ago went viral, so I’m guessing everyone would like to see what they can learn from the Oscars. Here’s my take:

1.     The Oscars are basically a 3-hour commercial for movies mixed in with 3 hours of commercials. Let’s face it: People care about 8 […]

By |February 23rd, 2015|Marketing, Publicity thought leadership|0 Comments

Google Cracks Down on Press Releases

Google is cracking down on press releases – and that’s a good thing!

Google wants to present information that people are searching for. That’s their mission. They want to do everything they can to prevent people from manipulating their results. That’s good news for people who are actively searching for your products and services.

Google’s mantra is […]

The Sound of Marketing: Lessons from the Grammys

If you didn’t watch the Grammy Awards last night, you probably missed these marketing messages that can help take your business to the next level.

1.     You hadn’t heard of Sam Smith a year ago. Now he’s best new artist of the year, nominated for six Grammys and winner of four. Lesson: Everyone starts from nowhere. […]

By |February 9th, 2015|Marketing, Publicity thought leadership|0 Comments

The NFL Fumbles Publicity

You don’t need to a be PR genius to realize the NFL has a publicity problem. Consider that instead of celebrating a year of record-breaking profits and high TV ratings, these were the story lines I read in various newspapers and online sites:

1.     The city of Glendale, where the game was played, has to pay […]

By |February 9th, 2015|Publicity thought leadership|0 Comments

How YouTube Helps You Get on Local and National TV: Advice from #PR Expert Dan Janal

Did you know that reporters and TV producers look at YouTube to see if you are ready for prime time?
It’s an interesting insight I picked up at the Authority seminar from John Maher of McDougall Interactive, based in Danvers, MA.
“Local TV producers want to see you in action. It’s a good way to show […]

By |December 2nd, 2014|Book publicity, Free publicity, Publicity|1 Comment

Should you retweet articles you’ve been quoted in? Publicity expert Dan Janal answers

One of my clients was quoted in an article and she asked me what the etiquette was for tweeting the link.
Now that’s a great question for the digital age!
I had to think fast on my feet because I don’t think I’ve ever heard this question before, or even thought of it myself. And she had […]

Media Training Tips from PR LEADS CEO Dan Janal

One of my clients was pre-interviewed for a TV newscast. She asked me how she can ace the live interview. Here’s what I told her:
·      Make a list of 3 points you want to cover. Make sure you work them into your answers.
·      The reporter will ask the same questions as in the pre-interview. I’d […]

By |October 28th, 2014|Book publicity, Free publicity|0 Comments

Small Business Marketing Trends for 2015

I attended the Small Business Digital Marketing seminar in Minneapolis last week. The content was extremely high value. The organizers are planning similar events in many cities. I encourage you to check their website and look for an event near you.
Small Business Marketing Trends for 2015 from Jeff Johnson, founder and president of SBDM:
1.     […]

By |October 13th, 2014|Internet marketing|0 Comments

Do Online Media Articles Convey Credibility?

This week’s SpeakerNet News newsletter asked whether online articles written by online columnists in national magazines like Forbes were as credible as those in print publications.
Of course they are!
In case they haven’t noticed, online readership is at an all-time high and growing every day. Many print publications, on the other hand, are dying. And almost […]

By |September 22nd, 2014|Book publicity, Free publicity, Publicity thought leadership|0 Comments

4 #Publicity Lessons from the Ice Bucket Challenge

The ALS Ice Bucket Challenge has accomplished what every marketer dreams about: a viral marketing campaign that spreads like wildfire. More than $70 million has been raised so far and it is the feel-good story of the summer.
Viral marketing is hard to do. Many marketers have tried and many have failed. What can we learn […]