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The NFL Fumbles Publicity

Dan Janal, president of PR LEADS
You don’t need to a be PR genius to realize the NFL has a publicity problem. Consider that instead of celebrating a year of record-breaking profits and high TV ratings, these were the story lines I read in various newspapers and online sites:

1.     The city of Glendale, where the game was played, has to pay millions in security costs, but reaps none of the benefits of hosting the game since many people stayed in hotels in Phoenix and ate in Phoenix.
2.     A longtime sports columnist complained that the festivies week before the game is a long, boring sideshow.
3.     Ticket prices for the game are out of reach for many fans.
4.     More and more parents are refusing to let their kids play football for fear of injuries.
5.     Old-time players are complaining about concussions and long-term effects of injuries.
6.     The headline on the commissioner’s state of the game address was along the lines of “we had a terrible year.”
7.     Deflate-gate.
8.     Oh, and let’s not forget domestic abuse and child abuse charges against players.
9.     And then there’s the story of a former New England Patriots player being charged with homicide.
10.  A press conference at “media day” where one player, Marshawn Lynch said, repeatedly, “You know why I’m here” as he refused to answer question after question. “So I won’t get fined” was his answer.

And finally, the worst thing you can possibly say about the big game – most of the commercials weren’t funny!

If the NFL wants to begin tackling these PR problems, they know where to find me.

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How YouTube Helps You Get on Local and National TV: Advice from #PR Expert Dan Janal

Dan Janal, president of PR LEADS 
Did you know that reporters and TV producers look at YouTube to see if you are ready for prime time?
 
It’s an interesting insight I picked up at the Authority Marketing.com seminar from John Maher of McDougall Interactive, based in Danvers, MA.
 
“Local TV producers want to see you in action. It’s a good way to show you are knowledgeable and personable. A good video shows producer you’d be great on their shows,” he said.
 
National TV producers are the same way. They want to see that you’ve had experience on local TV before they put you on a bigger stage. They want to make sure you will be comfortable in front of a camera. They’ve seen too many guests freeze when the lights go on! 

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Should you retweet articles you’ve been quoted in? Publicity expert Dan Janal answers

Dan Janal, president of PR LEADSOne of my clients was quoted in an article and she asked me what the etiquette was for tweeting the link.
 
Now that’s a great question for the digital age!
 
I had to think fast on my feet because I don’t think I’ve ever heard this question before, or even thought of it myself. And she had a great point. Of course you would want to tell the world about the article. I quickly thought of these ideas:
 
·      Go to the media website and use their social share buttons to share the story. The reporter will appreciate it as more and more reporters are rated by their editors on the numbers of views and shares their articles receive. You’ll build rapport with the reporter when you do this – and let them know you did this!
·      You can create your own tweets to promote your own branding. Here are a few tweets I’d suggest as templates:
 
 
·      Your name quoted on topic in publication Link to publication. For example:
 
Mary Smith quoted on energy trends in Today’s Business. LINK
 
·      Your title and name quoted on topic in publication. LINK
Energy expert Mary Smith quoted on environmental resources in Today’s Business. LINK
 
What’s wrong with environmental resources?  Mary Smith quoted in Today’s Business. LINK
 
Is your company making the environmental mistakes? Read Mary Smith’s quote in Today’s Business. LINK
 
You can go on forever!
 
In fact, social media publishing guru Jay Baer suggested these kinds of tweets when he spoke at the National Speakers Association meeting a few months ago. He said he writes 10 tweets for each piece of content he creates.
 
That seems to be a good rule of thumb to follow. 

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