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The Sound of Marketing: Lessons from the Grammys

Dan Janal, president of PR LEADS

If you didn’t watch the Grammy Awards last night, you probably missed these marketing messages that can help take your business to the next level.

1.     You hadn’t heard of Sam Smith a year ago. Now he’s best new artist of the year, nominated for six Grammys and winner of four. Lesson: Everyone starts from nowhere. You can wind up somewhere.
2.     Collaboration is in the air. Tony Bennett sang with Lady Gaga. Lesson: You can find joint venture partners anywhere – even in the most unlikely of places.
3.     Taylor Swift had an amazing year but didn’t win any individual awards. She’s the ambassador for New York City, has one of the best-selling albums of the year plus a cover story in Businessweek. Lesson: There’s plenty of room at the top for everyone.
4.     Pharrell reimagined his “Happy” song with a full choir. Lesson: You can re-use your content in many forms. Give your content a new life.
5.     AC/DC opened the show. Lesson: Old never goes out of style.
6.     Very few awards were given and very few speeches were made. In fact, nearly 80 awards were given out before the show. Lesson: Listen to your audience. They don’t want to hear long speeches. They want entertainment. The Grammys listened.
7.     When award winners neared the end of their allotted time for speaking the music warning them to stop got louder and louder. Lesson. If we speak – or write – beyond our audience’s attention span, they tune out.

That seems to be good advice, so I’ll sign off now!

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The NFL Fumbles Publicity

Dan Janal, president of PR LEADS
You don’t need to a be PR genius to realize the NFL has a publicity problem. Consider that instead of celebrating a year of record-breaking profits and high TV ratings, these were the story lines I read in various newspapers and online sites:

1.     The city of Glendale, where the game was played, has to pay millions in security costs, but reaps none of the benefits of hosting the game since many people stayed in hotels in Phoenix and ate in Phoenix.
2.     A longtime sports columnist complained that the festivies week before the game is a long, boring sideshow.
3.     Ticket prices for the game are out of reach for many fans.
4.     More and more parents are refusing to let their kids play football for fear of injuries.
5.     Old-time players are complaining about concussions and long-term effects of injuries.
6.     The headline on the commissioner’s state of the game address was along the lines of “we had a terrible year.”
7.     Deflate-gate.
8.     Oh, and let’s not forget domestic abuse and child abuse charges against players.
9.     And then there’s the story of a former New England Patriots player being charged with homicide.
10.  A press conference at “media day” where one player, Marshawn Lynch said, repeatedly, “You know why I’m here” as he refused to answer question after question. “So I won’t get fined” was his answer.

And finally, the worst thing you can possibly say about the big game – most of the commercials weren’t funny!

If the NFL wants to begin tackling these PR problems, they know where to find me.

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How YouTube Helps You Get on Local and National TV: Advice from #PR Expert Dan Janal

Dan Janal, president of PR LEADS 
Did you know that reporters and TV producers look at YouTube to see if you are ready for prime time?
It’s an interesting insight I picked up at the Authority Marketing.com seminar from John Maher of McDougall Interactive, based in Danvers, MA.
“Local TV producers want to see you in action. It’s a good way to show you are knowledgeable and personable. A good video shows producer you’d be great on their shows,” he said.
National TV producers are the same way. They want to see that you’ve had experience on local TV before they put you on a bigger stage. They want to make sure you will be comfortable in front of a camera. They’ve seen too many guests freeze when the lights go on! 

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