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Tips for Becoming a Thought Leader


Rob "Waldo" Waldman, CSP, CPAE

Rob “Waldo” Waldman, CSP, CPAE, Lt. Col, USAF, retired

Would you like to be a thought leader?

“There are thought leaders and thought repeaters,” said keynote speaker,  Rob “Waldo” Waldman, CSP, CPAE, retired Air Force Lt. Col.

Which one are you?

Thought leaders create original ideas, use original stories and constantly look at the world for the new and the different.

Thought repeaters read other people’s works and present them with attribution. They leave the world a better place by training groups.

Then there are thought stealers: people who use other people’s works and present them as their own.

I saw one such thought stealer use a Zig Ziglar quote on Google Plus and present it as his own.


Did he think he would not be found out?


Here’s a good Forbes article on how to become a thought leader.


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How to Produce Great Video Scripts Your Audiences Want to Watch

Patricia Fripp

Patricia Fripp

When I attended Patricia Fripp’s speaking school several years ago, I left with a tool kit of ideas, tips and techniques that I could use for any speaking occasion. One idea she suggested was to get transcripts of our speeches and cut the wasted words.

That tip was incredibly useful when I wrote video scripts.

If videos are longer than two minutes, people will lose interest. We aren’t wired to pay attention for longer periods.

However, two minutes translates into a mere 240 words in a script. To put it in perspective, my wonderful articles in this ezine – which take about three minutes to read – are each around 500-700 words!

That’s an eternity on video.

I had to cut. And cut I did!

Here are tips for creating your videos.

1.     Open a Word file and import your best blog posts, articles and transcripts from speeches and teleseminars.
2.     Put page breaks between each new script. This will make counting words much easier.
3.     Read each article, blog post and transcript. Count words using Word’s “word count” feature. On the Mac, it is located under the Tools tab. Once you see the number of words in the script, you’ll know how much to cut.
4.     Here are three ways to cut:
a.     Power Saw: Cut big portions that you don’t have room for. In print, you can list five ways to cure a cold. But on video, you have room for one good story that makes your point. Find the best point and run with it.
b.     Hack Saw: Cut trite phrases, and redundancies. You’d be surprised how many times we say the same things over and over and over and over and over without realizing it. When you see in print what you said out loud, you’d be embarrassed. I certainly was! Ironically, it sounds fine when you say it.
c.     Petite point scissors: Cut words that add nothing. For example: the that, which and also.

I was surprised to find that one of my best stories was 380 words – after I cut out the garbage! In other words, I still had to cut 1/3 of it. Oddly enough, I did  – and true to Patricia Fripp’s advice – the story was better.

Best yet: It was ridiculously easy to cut out words that didn’t add anything to the story. I was so fond of hearing my own voice, but that hurt my storytelling.

Shorter is better.

You can take advantage of Patricia Fripp’s great advice for speakers. She’s about to introduce her new distance learning class called “Fripp VT” to help you deliver powerful, persuasive presentations. She’s given me permission to share the link to my readers. The first month is free, so check it out. She hasn’t announced this to the world yet. Enjoy the sneak peak!


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Tech author gets publicity with PR LEADS

Old friends are the best friends, so when long-time pal Philippa Gamse returned to PR LEADS a few weeks ago, I was delighted. I was doubly delighted when she sent this email of her recent success:

“I had not used PR LEADS/ProfNet for a longtime because I was so busy teaching, but I decided to start again for the new year- and took advantage of your great annual rate! Here’s the result:”

“As you can see, first mention – and an Amazon link for my book – not bad!”

“By the way, one tip for your readers – I nearly didn’t pitch to this lead because I thought there would be so many other – and more expert – responses. But it seemed that the reporter liked my specific angle (creating emotional connections digitally). So you never know.”

“Thank you again for creating and nurturing such a great service.”

“I’m really enjoying reading through your tips again, and it was the tips which inspired me to go for it, but to really think about what I could offer that would be different (and hopefully interesting!)”

Philippa Gamse CMC
Author “42 Rules for a Web Presence That Wins” (2nd ed.)

Thanks, Philippa. We’re the only leads service that provides hands-on training and support. Did you know that our clients saw leads from more than 200 different top tier media outlets last month? That’s much more than many of our competitors. When you want quality, come back to PR LEADS and you’ll get free training and tips that will increase your chances for success in getting quoted and seeing your name in print!

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