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Small Business Marketing Trends for 2015

I attended the Small Business Digital Marketing seminar in Minneapolis last week. The content was extremely high value. The organizers are planning similar events in many cities. I encourage you to check their website and look for an event near you. http://www.mysbdm.org/
Small Business Marketing Trends for 2015 from Jeff Johnson, founder and president of SBDM:
1.     More content
2.     More video
3.     Micro targeting and hyper segmentation
4.     Google is ranking content higher
5.     Mobile devices are becoming a primary tool. Make sure your website is optimized for mobile.

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Do Online Media Articles Convey Credibility?

Dan Janal, president of PR LEADSThis week’s SpeakerNet News newsletter asked whether online articles written by online columnists in national magazines like Forbes were as credible as those in print publications.
Of course they are!
In case they haven’t noticed, online readership is at an all-time high and growing every day. Many print publications, on the other hand, are dying. And almost all articles printed on paper appear on the online editions. They certainly are credible!
In some ways, the online editions are more powerful than the print editions because the articles are indexed on Google and other search engines, where they can be seen by people who are searching for people just like you.
If you are quoted in an article that appears online, you have nothing to apologize for. You should share the link with your followers, prospects and clients.

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4 #Publicity Lessons from the Ice Bucket Challenge

Dan Janal, president of PR LEADSThe ALS Ice Bucket Challenge has accomplished what every marketer dreams about: a viral marketing campaign that spreads like wildfire. More than $70 million has been raised so far and it is the feel-good story of the summer.
Viral marketing is hard to do. Many marketers have tried and many have failed. What can we learn from this PR stunt that can increase your ROI?
1.     People do things because they are fun – not because you tell them to do something or buy something. What’s more fun than challenging someone to get doused with ice water? If you can answer that question, you might have a viral marketing campaign success story.
2.     It is easy. You aren’t asking someone to walk 5 miles or spend an afternoon picking up debris on the beach.

3.     There is a strong visual element to this story. You are supposed to video yourself getting doused and post the video on social media. Not only is it visual, but it is video – in other words, not just a static picture.

4.     There’s a 100 percent contribution to a charity. This isn’t one of those, “If you buy my book, I’ll donate 2 cents to a charity.” Boo hoo. No one is going to fall for that line. But all of the money for this challenge goes to a worthy cause.
If you’d like to brainstorm on creative PR and promotion tactics, let’s talk. See info at http://www.PRLEADStoPROFITS.com

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