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Do Online Media Articles Convey Credibility?

Dan Janal, president of PR LEADSThis week’s SpeakerNet News newsletter asked whether online articles written by online columnists in national magazines like Forbes were as credible as those in print publications.
Of course they are!
In case they haven’t noticed, online readership is at an all-time high and growing every day. Many print publications, on the other hand, are dying. And almost all articles printed on paper appear on the online editions. They certainly are credible!
In some ways, the online editions are more powerful than the print editions because the articles are indexed on Google and other search engines, where they can be seen by people who are searching for people just like you.
If you are quoted in an article that appears online, you have nothing to apologize for. You should share the link with your followers, prospects and clients.

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4 #Publicity Lessons from the Ice Bucket Challenge

Dan Janal, president of PR LEADSThe ALS Ice Bucket Challenge has accomplished what every marketer dreams about: a viral marketing campaign that spreads like wildfire. More than $70 million has been raised so far and it is the feel-good story of the summer.
Viral marketing is hard to do. Many marketers have tried and many have failed. What can we learn from this PR stunt that can increase your ROI?
1.     People do things because they are fun – not because you tell them to do something or buy something. What’s more fun than challenging someone to get doused with ice water? If you can answer that question, you might have a viral marketing campaign success story.
2.     It is easy. You aren’t asking someone to walk 5 miles or spend an afternoon picking up debris on the beach.

3.     There is a strong visual element to this story. You are supposed to video yourself getting doused and post the video on social media. Not only is it visual, but it is video – in other words, not just a static picture.

4.     There’s a 100 percent contribution to a charity. This isn’t one of those, “If you buy my book, I’ll donate 2 cents to a charity.” Boo hoo. No one is going to fall for that line. But all of the money for this challenge goes to a worthy cause.
If you’d like to brainstorm on creative PR and promotion tactics, let’s talk. See info at http://www.PRLEADStoPROFITS.com

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4 ways to overcome limiting beliefs for social media and #PR


Dan Janal, president of PR LEADSPR used to be only about influencing the media to get them to tell their readers you are doing great things. The Internet has changed that. While the media plays an important role in creating visibility and credibility, there are many more ways to reach your target audience.
Obviously social media is the game changer. Let me help you overcome four limiting beliefs that seem to hold back many of my clients so you can get more ROI on your PR.
1.     140 characters is not limiting. It is liberating. Imagine if you had to write 5,000 words every day to get attention. That’s hard. 140 characters is easy. See, I just did it!
2.     Guy Kawasaki has proven that you can post and repost your messages many times a day. That’s not considered spamming. It’s a good thing because different audiences are online at different times. If Guy says it is good, then it is good. That takes the pressure from having to be clever 10 times a day or 10 times a week.

3.     Jay Baer says you can repost your material with different headlines. For example: The Changing Role of PR. 10 Ways PR is Changing. Do You Make these 10 PR Mistakes? Are You Changing as PR Changes? Are You Keeping Up with the Changes in PR? Is Your PR Firm Keeping Up with the Changes in PR? Different people respond to different calls to action and different stimuli (messages). Now you don’t have to create the one, best headline. You can try several headlines. That’s liberating!
4.     For those of you who don’t like to toot your own horn, may I quote Golda Meir who said, “Don’t be so humble. You are not that great.”
I could go on and on, but you probably have a short attention span. So check back next week for more game changing tips to help your Publicity Leads to Profits and your business grow.

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