If you’ve ever sweated over the design of your book cover, or if you’ve paid a small fortune to a book cover designer to get it “just right” then you might not appreciate this book cover for “How Literature Works: 50 Key Concepts,” by John Sutherland. It is published by Oxford University Press. Maybe when […]
Today’s guest post was written for a sales audience, but many of the ideas hold true for pitching reporters. Enjoy!
By Jill Konrath
If you’re like most sellers, you don’t pay a lot of attention to the subject lines. They’re an afterthought. No big deal, right?
Totally wrong. Your subject line is the most important part of your […]
Many international companies talk themselves out of getting publicity in the US. That’s unfortunate because a lot of their concerns are incorrect fallacies.
Here are several ways international companies can build bridges with the US media to get publicity to build their businesses.
1. Time barrier – Let reporters know when you will be available to talk. […]