September 2011 Archives

Book Cover Design: Is this the most minimalist book cover ever?

If you've ever sweated over the design of your book cover, or if you've paid a small fortune to a book cover designer to get it "just right" then you might not appreciate this book cover for "How Literature Works: 50 Key Concepts," by John Sutherland. It is published by Oxford University Press. Maybe when [...]

Book Cover Design: Is this the most minimalist book cover ever?Dan Janal2016-11-28T23:38:18+00:00

What makes for a great Facebook page for small business?

Social Media Examiner listed its top 10 small businesses pages. What do they top one have in common? They look like magazine ads. They are beautifully composed. They are inviting. They are colorful. The usually feature people. Those are the ones I liked. Other winners looked like web pages or Facebook pages. To me, those [...]

What makes for a great Facebook page for small business?Dan Janal2016-11-28T23:38:18+00:00

Media Relations: How International Companies Can Improve Relations with US Media

Many international companies talk themselves out of getting publicity in the US. That’s unfortunate because a lot of their concerns are incorrect fallacies. Here are several ways international companies can build bridges with the US media to get publicity to build their businesses. 1. Time barrier – Let reporters know when you will be available [...]

Media Relations: How International Companies Can Improve Relations with US MediaDan Janal2016-11-28T23:38:19+00:00

Targeted Queries To Save You Time

The Easier Way To Get Publicity