PR Expert Shares Press Release Tips that Earn Results, Just in Time to Support Business Success in the New Year

Earning publicity is top-of-mind for small business owners across America coping with a daunting economy and the challenge of delivering their messages effectively in a dynamic media environment.  Those hungry to learn time-tested and proven ways to use press releases to build buzz can access a new and free audio file at http://www.prleads.com/pressrelease/.

PR Leads (www.prleads.com) Founder Dan Janal invited Publicist Nancy Juetten, founder of Main Street Media Savvy (www.mainstreetmediasavvy.com) to share her tips to empower business owners seeking affordable and effective ways to earn publicity for their products, services, ideas, or cause.

Juetten queried dozens of publicists from across the nation to learn their best tips and strategies and incorporated their insights into this well-attended teleseminar.  She also posted information-packed blog entries for December 1- 3 that addressed the topic of press releases in a deeper way. 

“Almost 300 people listened in to this call and many have raved about the useful tips, free resources, and suggestions that are packed within this one-hour teleseminar,” Janal said.  “Making this information available to business owners everywhere for free is a holiday gift that is timely and useful to share.”

Among the top tips, Juetten recommends the following:

• Press releases must convey real news. If you’ve got "puff" to share, don’t. It’s a waste of your time and effort, and it doesn’t add value to the newsrooms either. News is timely, newsworthy, relevant, interesting, local – and most importantly – interesting.
• The headline of your press release and the subject line of your email are the most important elements to inviting readership. If the headline is boring to you, it will most definitely be boring to a seasoned news veteran. Be creative in your approach. Have some fun. Look to the magazine racks for headline inspiration.
• The press release format is one that the news media is familiar with. That means presenting information in the order of most importance and writing in a journalistic style. By following this format, you serve the media decision maker as you help to shape your own story.
• Who you send your release to is as important as the news you share.

About PR Leads:

PR LEADS was founded in 2001 to help authors, experts and speakers get the publicity they deserve at a price they could afford. More than 3,000 clients who are thought leaders have seen their quotes appear in nearly every major, influential newspaper and magazine as a result of working with PR LEADS. PR LEADS also offers coaching and consulting for thought leaders on an individual basis.

Dan Janal is Founder and President of PR LEADS. He is responsible for growing the company from startup to more than 3,000 satisfied clients over the past eight years. He is responsible for skyrocketing sales and marketing, creating clever new products and services, establishing mutually beneficial industry alliances and delivering outstanding customer service and training. People who know Dan describe him as “warm,” “friendly, “helpful,” “insightful,” “witty” and “caring.” Visit www.prleads.com to learn more.

About Main Street Media Savvy:

Main Street Media Savvy is a do-it-yourself publicity blog created and maintained by award-winning publicist Nancy Juetten.  The blog offers business owners tips, resources, success stories, resources, and a family of information products – including the new Publici-Tea-TO-GO! gift bundle. The blog’s goal is to help business owners everywhere get seen, heard, and celebrated in their own backyards and beyond through the power of DIY publicity.  Visit www.mainstreetmediasavvy.com to learn more.

###

I bought a new computer yesterday which contained a new anti-virus program.

It nagged me several times to register and pay for the software. After seeing this message a few times, I decided to remove the software and stop being nagged.

The software did remove itself — only to be replaced with another nagware message saying "Your computer is at risk of viruses. Click here to protect yourself."

I believe this tactic is called "damned if you do, damned if you don’t!"

We have a terrific deal with our press release distribution partner, PR WEB. We can save you 20 percent on any press release you send in December. Plus, we’ll donate 10 percent to charity.

Simply send me your press release by email. I’ll bill your credit card on file, or call you for your credit card number. The release will be distributed within 2 business days after receipt and will go to the normal PR WEB distribution lists. I’ll even send you a link to the reporting statistics so you can see how many people or media outlets have used your press release.

Common Questions:

-There is NO limit to the number of releases you can send by December 23, 2009. No releases will be accepted after that date.

-You can forward this message to your colleagues.

- Any sized business can use this press release offer.

-You (or your PR person) will be listed as the contact person on the press release, so all inquiries will go directly to your company, not to me.

- PR WEB has three levels of service: $80 (Standard Visibility), $140 (Social Media Visibility) and $200 (SEO Visibility). If you are not familiar with PR WEB, use the $80 level.

- If you want to learn more about PR WEB, you can read more at www.prweb.com

 To get started, send me your press release: dan@prleads.com Include your phone number for payment information.

Remember, this offer expires on December 23, 2008.

Here’s an eye-opening article on how to communicate effectively with millennials. Good info for marketers trying to figure out the social media game, printed in

Ragan Communications’ site.

They see the world differently. Viva la difference!

Hi Dan!

I just had to take a few moments to send a note of thanks to you and PR Leads, and to share with you my recent success
story.

I signed up for PR Leads in February of this year. The sign-up process, and your helpful instructions, were so easy to follow
that I answered my first lead query (for an interview) just two days after registering. 

A few days later, the freelancer (writing a piece for a "major
women’s magazine") replied to my e-mail with a list of interview
questions.

I quickly provided all requested information…and then patiently
waited…and waited.

Long story short, after only one false start, I’m here to tell you
that I received a 133-word interview — PLUS a mention of my
book title, PLUS my photo — in the November issue of HEALTH
magazine!

Even though I have always believed that there are "no accidents"
in life and that things happen for a reason (my book provides
many personal examples), it’s still so thrilling that the timing of the
article’s publication is yet another example that things happen for
a reason.
Let me explain:

          The article was originally scheduled to appear in
          the May issue, but it was rescheduled. No one
          could tell me when (or if) it would be published.

           Months later, the magazine’s fact checker contacted
           me and confirmed the article would appear in the
           November issue.

          Guess who turns 50 in November? Yep, ME! 

With the help of PR Leads, I have received the best 50th birthday
present a gal could ever receive!  Thank you!

PR Leads will certainly remain a vital element to my PR program. 

Thanks again!

(And if you ever get a chance, please direct folks to my web site so
they can pick up a FREE no-strings-attached gift (pdf) copy of my
book, "No Experts Needed: The Meaning of Life According to YOU!")

Simply my way of ‘giving back’…

Thank you again for providing such a wonderful service!

Take care,
Louise Lewis, Author
No Experts Needed: The Meaning of Life According to You!

FREE gift (pdf) copy at: www.noexpertsneeded.com

Always Follow Spirit!

Many thanks to Debra Condren, PR LEADS client extraordinairre, who wrote about PR LEADS in her syndicated column in NY AM Metro. The article is syndicated in Boston and Philadelphia.

We picked up a few new clients thanks to Debra and her article.

I wish I could link to the article, but it isn’ t online! Would you believe it? If you’d like to see a PDF of the article, please send an email to me at dan at prleads dot com with the subject line "Debra’s article" and I’ll be happy to forward it to you.

In fact, many of our clients come from word of mouth and other referrals. So if you like PR LEADS, please tell your friends! We have plenty of leads to help them!

Debra’s one of our longest clients. Here’s a little bit about her:

Debra Condren, Ph.D., interviewed 500 women for her book, Ambition Is Not A Dirty Word: A Woman’s Guide To Earning Her Worth and Achieving Her Dreams (Broadway Books). Debra is a psychologist, speaker, business and executive coach and career adviser, and is the Founder and Executive Director of the Women’s Business Alliance.  She received a U.S. Small Business Administration’s "Women In Business Advocate of the Year" award in 2000. She is currently interviewing women for her new book, Ambition Is The Best Revenge: For Women Like Us Who’ve Been To Hell and Back. Her client roster includes a diverse list of Fortune 500 companies, and a wide array of entrepreneurs, executives, professionals, and students between the ages of sixteen and sixty. Debra’s advice has been featured in major media outlets including The New York Times, The Wall Street Journal, The Washington Post, BusinessWeek, CNN, ABC’s Nightline, Fox National News, and NPR’s Morning Edition. She lives in New York City and the San Francisco Bay Area with her husband, son, and stepson. Sign up at www.AmbitionIsNotADirtyWord.com to receive her complimentary Ambition e-Briefs plus updates on Women’s Business Alliance events, including Ask The Experts telephone seminars.