I took my nieces (ages 9 and 
and nephew (age 4) to Disney World the other day. As the ad says, “Tickets, $300, airfare, $500, hotel $200, food $100, souvenirs, $50. The experience was priceless.
I also learned a few valuable marketing lessons which I’ll share in three other posts to this blog.
Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.prleads.com
If you’re a speaker, consultant, or expert, publishing is one of the most powerful tools in your marketing toolkit!
Join Us As We Reveal 60 Tips to Building a BOOMING Business Around Your Books!
Please join us for our FREE Teleseminar…
Click here to reserve your spot:
This teleseminar is at no cost. But you MUST register to reserve your place and get the call details:
http://snipurl.com/seminar60book
===
Building Your Business Through Publishing with David Newman and Steven Rowell:
60 Tips in 60 Minutes
===
Thursday, March 16, 2006
2 PM (Eastern)
1 PM (Central)
Noon PM (Mountain)
11 AM (Pacific)
Sign Up Now!
=== About David and Steven ===
Steven Rowell began his corporate career with Disney and then moved on to create his own successful consulting firm.
His proudest accomplishment, however, was his success in writing his book, “Clean is Not Enough!” and watching that book build his business to an all-time high in 2005.
Steven is known among other speakers, experts and consultants as “The Idea Doctor” because of his amazing ability to see the connections between publishing, passion, and profit.
David Newman helps people start a business, and helps businesspeople grow their business. David has written 7 self-published books and has #8 coming from HRD Press this Spring. His 9th book is sitting with an agent and is right now under consideration by two of the largest business book publishers in the country.
David has also built his business around his books, including speaking, training, and 1-on-1 consulting.
As managing partners of I’m Booked(tm) Partners LLC, (http://www.imbooked.com) David and Steven spend a lot of their time helping authors and experts create, market, publicize, monetize, and sell their books in new and interesting ways.
Learn firsthand from the co-founders of The BookCamp(tm) 60 valuable rapid-fire tips that you need to know to accelerate your publishing savvy and build your business around your expertise.
This teleseminar is at no cost. But you MUST register to reserve your place and get the call details:
http://snipurl.com/seminar60book
If you can’t attend, perhaps you’d like to order the CD for just $19.95
http://snipurl.com/cd60book
Or order the transcript for just $9.99
http://snipurl.com/transcript60
Hope you can join us for the call!
Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.prleads.com
Bob Burg, author of “Endless Referrals” did a teleseminar with Great Teleseminars the other day and interviewed Dr. Ivan Misner, the founder of BNI, the largest professional networking group in the world.
They shattered myths about networking and offered tips on doing it the right way.
I took away these pointers:
- Networking is farming, not hunting. You are planting seeds to build relationships for the future.
- People might not need to buy your services today. But they will remember you for the future when they do.
- Build trust and sales will come.
- Ask how they started their business. It is a great conversation starter.
- Don’t ask the “what causes you the most pain?” which many other books do. People don’t feel comfortable talking about their problems yet.
- Networking is about giving and helping, not about passing out business cards and asking for business.
Bob has started the “Endless Referrals Club,” a series of teleseminars produced by Great Teleseminars in which he interviews many leading thinkers who can help you build your business.
Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.PRLEADS.com
Howard Stern. Love him or hate him, he undoubtedly lives up to his claim of being “The King of All Media.”
He is taking on CBS now. Who cares what the legal details are? I don’t care.
The point is that when he found out that he was being sued, he started attacking CBS. He took the lead. He set the agenda. He put CBS on the defensive.
No one is better at playing David vs. Goliath than Howard Stern.
He took on the FCC.
Now he’s taking on CBS.
And he always come out on top.
What can you learn from Howard Stern?
Experts like to stand on a high hill. Maybe it is better to play the underdog and fight against windmills.
What can this mean for people who are trying to change the world?
Look at Ralph Nader. That is, look at the Ralph Nader of the 1960′s when he took on the entire automobile industry when he crusaded for safety in vehicles. He played the David vs. the car maker’s Goliath.
He won.
If you want to battle titans (as I know some of you are trying to do) look to these two unlikely heroes for inspiration.
Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.prleads.com
Coming from a news media background, I have a pretty good idea of how the mind of a reporter works. They can be very skeptical and cynical people.
During the time I have been a client of yours, I have had some good success in getting call backs and interviews from queries that I have responded to. The other thing is this:
I ALWAYS DID RESEARCH ON THE WRITER PRIOR TO THE INTERVIEW.
I always read one of their other pieces, then COMMENTED ON IT TO THEM. This brought me into a more friendly relationship with them. If you ever want to do a tele-gig on pre-interview homework, I would be happy to do one with you.
I think that the research I did on the two people who interviewed me yesterday really did some good!
John DiPietro
Author, Speaker, Marketer
www.johndipietro.com
508 829 9949
Author of “You Don’t Have to be Perfect to be Great!”
Thanks, John.
What tips do you have to gain favorable attention from the media? I’ll post the best ones here!
Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.prleads.com
Build Your Own
6-Figure Coaching Business
Presents… Larina Kase
Dan Janal interviews Larina Kase — psychologist
Seminar date: March 2, 3. 2006, 2-3 p.m. EST USA
These seminars are great for anyone running a personal services business — like coaching or consulting.
Register for the teleseminar here:
Click on this link to order the CD for $19.95.
Are you visual? Order the transcript for just $9.95.
Click on this link to order the transcript
Larina will share her insights on these questions:
Demographic
1. What is the focus of your coaching practice?
2. What is the primary benefit your clients receive?
3. How long have you been a coach?
4. Why did you want to be a coach?
Self-Actualization
5. What is the most rewarding part of being a coach?
6. What is the most frustrating part of being a coach?
Starting your business
7. Many people morph into coaching from some other job. What were you before you were a coach?
8. How did this background help you become a good coach?
9. How long were you a coach before you started making a full-time income from coaching?
Marketing your business in the early stages
10. What were some of the biggest mistakes you made when you started your coaching business and how did you overcome them?
11. What marketing mistakes did you make?
12. What were some of the best moves you made regarding marketing?
13. What mistakes did you make in managing (administration) the business?
14. What were some of the best moves you made regarding managing the business
Pricing your services
15. How did you set your fees? Hourly? Project or Value based?
16. How did you come to that decision?
17. How did you justify those prices to clients who are unfamiliar with the prices of coaches?
Growing your business
18. How do you get new business?
19. How do you keep current clients?
20. Do you think you run your business differently than other coaches? If so, how?
21. What roles do advertising, websites, ezines and blogs play in your business, if any?
22. What role does referral marketing play in your business, if any?
23. Do you host seminars or retreats?
24. Is speaking a part of your business growth strategy. If so, please 18. explain your goals.
19. Is book writing/publishing part of your growth plan? Please explain why it is or isnÂt.
Managing your business
26. How many hours a week do you work?
27. Percentagewise, how much time do you spend on clients/marketing/administration/other business pursuits?
28. Do you have a staff  onsite or virtual?
29. What tasks do they perform?
30. What advice do you have for managing them?
Balancing your life
31. How do you balance your work life and your personal life?
32. Do you have any children living at home?
33. Are you married? Does your spouse play a role in your business?
Final Thoughts
What would you tell a coach who is starting out, on a dark, dreary day when everything looks bleak?
Register for the teleseminar here:
Click on this link to order the CD for $19.95.
Are you visual? Order the transcript for just $9.95.
Click on this link to order the transcript
Congratulations to Kristin Arnold and Mitch Gooze, who are both quoted on the front page of USA TODAY today.
They were both clearly identified by what they do and where they live. So anyone could find them with a little help from Google!
This isn’t the first time a PR LEADER has been on the front page of the nation’s largest newspaper. Arlene Vernon was featured as well
If you have a great PR LEADS story to tell, please call our testimonial line:
(214) 615-6505 ext 5849 and follow the voice prompts. It is easy!
1. Tell us your name.
2. Where did the interview appear?
3. How did you get the interview?
4. How has the interview helped you?
We’ll post results on our website.
If you’d like your own audio testimonial line, click here (small monthly fee applies)
Congratulations also to new PR LEADER Paul Vann, who writes:
On February 15, I submitted my expert topics (workplace issues, diversity, defense, leadership, peak performance, etc.), profile to you.
Proof of the power of PR Leads rest in the results. Since Port Security was the hot issue a week ago, my first week results read as follows:
NewsRadio 600 WREC Memphis, TN Talk Radio – Interview on Port Security
1550 WNTN Radio, Boston, MA – Interview on Port Security
San Bernadino Sun Newspaper – Published my workplace article on “Managing Up”
The proof is in the results, thanks for this outstanding service.
Paul Lawrence Vann
Motivational Speaker and Author
Thanks, Paul!
Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.prleads.com
952-380-1554
If you publish books, you absolutley must join the Publishers Marketing Association if only to read their absolutely phenomenal monthly newsletter (yes, a 48-page printed newsletter, sent in the mail so you can hold it and write on it.)
In this month’s issue, I read great articles on:
- how to get reviews in Publisher’s Weekly, Library Journal Book Review, Kirkus Reviews and other trade magazines that can make or break your book. It was written by my friend Kate Bandos who runs a terrific PR agency
- new trends in publishing, as seen by the big distributors
- Dan Poynter, our fellow PR LEADER and the Godfather of self-publishing, points out how some printers are mis-manufacturing books by putting the paper in the wrong way! If you’ve ever picked up a book and it didn’t feel right, that’s probably what happened.
And that’s just 3 of about 20 fact-filled articles.
Join PMA today! Call 310-372-2732, or visit their website at www.pma-online.org
Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.prleads.com
952-380-1554
Build Your Own
6-Figure Coaching Business
Presents… Mark LeBlanc
Dan Janal interviews Mark LeBlanc
Seminar date: February 16. 2006, 2-3 p.m. EST USA
Mark LeBlanc is MY business coach. He is personally responsible for many great things that have helped my business grow and serve YOU better. Come to this session and learn how he built his business!
About Mark LeBlanc
Mark has been a business owner, and entrepreneur virtually his entire adult life. He is The consummate professional, and is committed to providing your people with a memorable, and impactful experience. His down-to-earth, presentation style is warm, engaging, challenging, and entertaining. Your people will laugh as they learn!
He has been a Member of the National Speakers Association, since 1983, and currently serves as the National Vice President. He will serve NSA as President in 2007-2008. In 1997, The Minnesota Speakers Association created The Mark LeBlanc Award for Outstanding Service, and presents this award annually to a deserving member. He has offices in Minneapolis, MN and La Jolla, CA.
He is the author of “Growing Your Business.”
Register for the teleseminar here:
http://snipurl.com/seminarleblanc
Click on this link to order the CD for $19.95.
Are you visual? Order the transcript for just $9.95.
Click on this link to order the transcript http://snipurl.com/transcriptleblanc
Mark will share his insights on these questions:
Demographic
1. What is the focus of your coaching practice?
2. What is the primary benefit your clients receive?
3. How long have you been a coach?
4. Why did you want to be a coach?
Self-Actualization
5. What is the most rewarding part of being a coach?
6. What is the most frustrating part of being a coach?
Starting your business
7. Many people morph into coaching from some other job. What were you before you were a coach?
8. How did this background help you become a good coach?
9. How long were you a coach before you started making a full-time income from coaching?
Marketing your business in the early stages
10. What were some of the biggest mistakes you made when you started your coaching business and how did you overcome them?
11. What marketing mistakes did you make?
12. What were some of the best moves you made regarding marketing?
13. What mistakes did you make in managing (administration) the business?
14. What were some of the best moves you made regarding managing the business
Pricing your services
15. How did you set your fees? Hourly? Project or Value based?
16. How did you come to that decision?
17. How did you justify those prices to clients who are unfamiliar with the prices of coaches?
Growing your business
18. How do you get new business?
19. How do you keep current clients?
20. Do you think you run your business differently than other coaches? If so, how?
21. What roles do advertising, websites, ezines and blogs play in your business, if any?
22. What role does referral marketing play in your business, if any?
23. Do you host seminars or retreats?
24. Is speaking a part of your business growth strategy. If so, please 18. Explain your goals.
19. Is book writing/publishing part of your growth plan? Please explain why it is or isn’t.
Managing your business
26. How many hours a week do you work?
27. Percentagewise, how much time do you spend on clients/marketing/administration/other business pursuits?
28. Do you have a staff  onsite or virtual?
29. What tasks do they perform?
30. What advice do you have for managing them?
Balancing your life
31. How do you balance your work life and your personal life?
32. Do you have any children living at home?
33. Are you married? Does your spouse play a role in your business?
Final Thoughts
What would you tell a coach who is starting out, on a dark, dreary day when everything looks bleak?
Register for the teleseminar here:
While flying to the National Speakers Association conference last week. You have to be impressed with the view from the plane as it approaches the airport. You can see all the key monuments and landmarks. It really is quite breath-taking. Make sure you get a window seat on your next flight to DC!
Being from Minnesota, one hears all too many jokes about the cold and snow. But no one along the Eastern seaboard was making fun of Minnesota after the Blizzard of ’06. In fact, the NY Times travel section on that very day wrote a wonderful review of our town calling it “In the Frozen North, an Increasingly Cool City.”
We knew that a long time ago!
For your reading pleasure, as you dig out from the snow, read this article:
http://travel2.nytimes.com/2006/02/12/travel/12next.html
Our motto is, “We like it here.”
Dan Janal
Your Fearless PR LEADER
PR LEADS
www.prleads.com