Wednesday, December 20
Discover New Internet Publicity Strategies
to Sell More Products and Get More Engagements
with Dan Janal

The Internet is ushering in a Golden Age of publicity that will work wonders for speakers. Never before have you been able to reach your target markets directly, without the help of the old media, and at a very low cost. Learn how to take advantage of new tools and new Web resources that can lead to opportunities for speakers who want to book more engagements and sell more books and products.

Without knowing any technology, you’ll learn how to:
Develop an empowering mindset on how to get publicity that directly reaches your target markets.

Write press releases that search engines notice so people who need to know about you find you.

Use YouTube to create a viral marketing campaign that makes you the talk of your industry.

Use your blog to promote your seminars, teleseminars and products and create an aura of celebrity and fame.

Syndicate your articles on the Internet that promote your position as an expert — and lead people to your targeted offers.

Capture traffic from your publicity and turn them into customers.

Turn this publicity into speaking engagements.

And much, much more.

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Details:

Date: Wednesday, December 20
Time: 7:00 pm Eastern (6 pm Central, 5 pm Mountain, 4 pm Pacific)
Length: 60 minutes
Cost: $25
Register or order the CD or MP3

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Special Limited-Time Offer:

If you’re interested in Dan’s information, you may be interested in two earlier programs that will help you market your business and have an assistant implement the ideas he’ll share::

Outside-the-Lines Marketing Ideas for the Speaking Professional with Jeff Tobe, CSP
Stop Doing It All Yourself: How to Find, Hire and Utilize a Virtual Assistant with DJ Watson
With your order of Dan’s program, we are offering the tapes (note: not CDs or MP3s) of these programs at a special discount — only $10 each, while quantities last. This offer will expire January 15.

Here’s an interesting article printed in the official magazine of the Publishers Marketing Association.

Use Articles to Boost Book Sales

By Eric Gruber

Article marketing can contribute significantly to a strong, multifaceted
marketing and sales plan. For instance, it helped UltraMetabolism: The
Simple Plan for Automatic Weight Loss by Mark Hyman, M.D., become #2 on the
New York Times bestseller list. And it helped the author establish key
relationships with Web site publishers that will result in increased,
targeted traffic and stronger sales for months, and in some cases years.

Use the five steps outlined here to including an effective article-marketing
program in your marketing plan.

For the rest of the article, click here:
http://www.pma-online.org/scripts/shownews.cfm?id=1402

Why do some people get tons of publicity and some people barely scrape by?

I’m firmly convinced that people who are more intuitive find more opportunities with PR LEADS. After all, I’ve seen people with the same backgrounds and interests have great results and bad results — the leads don’t change — but people’s attitudes toward these opportunities do.

Learn how to increase your intuition in finding leads and in working with reporters on our next teleseminar with Lynn Robinson, author of Trust Your Gut: How the Power of Intuition Can Grow Your Business.

See what Amazon says about Lynn Robinson

Lynn Robinson has made a national name for herself by helping businesses get more business via the power of intuition.

Now she’s going to help you get valuable results, every time, from every interview you give to a reporter.

What’s the big deal with interviews? A bad one can hurt you. Or at the very least, not help. But a good one can mean business. Fast.

Lynn will share tips from her latest book, “TRUST YOUR GUT: How the Power of Intuition Can Grow Your Business.” (Which sold out its first printing last week within one day of it’s release!)

You’ll learn how to detect, hear, and gain confidence in your intuition.

And specifically, how to create positive results – and gain new business – from every interview you give to a reporter.

Don’t miss this powerful, lively and informative, one-hour teleseminar.

You can attend the teleseminar live at 10:30 a.m. Eastern time on Monday, October 30, 2006. You can attend as my guest!

Conference Telephone Number:
(218) 486-1105
Conference ID:
229247#

You can get your own free conference call line at:
http://www.myfreeteleconference.com/promo/

We will record this session and you can listen to it any time after the conference by dialing this number after 3 p.m. Eastern time on Monday:

Replay line
Dial (218) 936-1055
Conference ID:
229247#

If you’d like to get your own conference line and replay line at no csot, go to:
http://www.myfreeteleconference.com/promo/

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.prleads.com

Video press releases and video training are the hot marketing tools this year.

David Barrett offers these solutions to help you provide great training and save money!
1. Keep your videos short. People won’t spend one hour to view your video.
2. The length will vary by your purpose.
3. A commercial or quick tip can take 2-5 minutes or even less.
4. A training session shouldn’t exceed 10 minutes.

Posting video files takes up a lot of space with your Internet Service Provider and you could find that you are spending a small fortune to have them host your files. Fortunately, Audio Acrobat lets you host your files for just $20 a month for an unlimited number of files. That should save you a lot of money. Of course, you’ll pay a fee each time your visitors view a video, but you’d have to pay your ISP for that anyway.

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
wwww.prleads.com

Vince Flynn and Andy Sernowitz wrote two page-turners that kept me awake for most of the weekend.

Flynn, author of Act of Treason, the latest in the Mitch Rapp terrorism series, keeps pages turning with non-stop action, intrigue and political back stabbing.

Sernovitz, the CEO of the Word of Mouth Marketing Association, kept my mind racing at 100 mph with new ideas and insights on how to grow my businesses by improving the customer experience.

Word of Mouth Marketing on the Internet, Sernowitz contends, is displacing traditional media as the place where people go to find information about products they want to buy, movies they want to watch and companies they want to do business with. Absorb this fact: an estimated 44 million people have posted product reviews online, according to Pew Internet. Companies like Amazon and Netflix get more sales by allowing customers to post reviews. And these reviewers have more trust than the media because, as he points out, people want to listen to “people like us.”

You need to know the tools and rules to build, promote, manage an effective word of mouth environment–and pay strict attention to the ethics of this campaign.

This is an important book that should be required reading to understand the ethics and the tools of Word of Mouth Marketing.

The book reminds me of another classic, “Revenge of Brand X; How to Build a Big Time Brand on the Web or Anywhere Else” by Rob Frankel who shows in clear language how the power of branding has shifted from the media to the masses.

I’ve included links to Amazon in case you want to read what other people like you are saying about these books and in case you want to add them to your library.

Revenge of Brand X

Word of Mouth Marketing

Act of Treason

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network

Lots of speakers are getting offers to speak in Dubai, in the United Arab Emirates.

Here is an interesting article by Bruce Fenton, president of Atlantic Financial Inc on what’s happening in Dubai, which he described as “the city of the future”:

“Within hours of landing, I know that I have never seen such a thing in my life. Of course I haven’t. No one has. The growth and scale of business in this land of unbounded potential is like nothing else in modern history. Dubai represents no less than the creation of a major new world center, the transformation of a region and therefore the entire world. Welcome to Middle East 2.0, the city of the future.

I know a lot of NSA speakers have gone to Dubai, and others have turned down offers. Read this story and then make up your mind.

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.prleads.com

If you could get your hands on dozens
of popular coaching courses and products at just a *
fraction* of the cost, would you run to get it?

This month 20+ coaching experts are coming together to
inspire you in your life, business and career.

It is a “grand experiment” and a completely
unprescedented collaboration of coaches, authors and
developers in the coaching industry.

They’re practically giving their high quality products
and programs away in the hope that you will like it so
much, you’ll want to learn more about their other
products. Here are the details:

http://snipurl.com/milana

Take a look at what’s included:

- Terri Levine shows you the 20 ways you can make
yourself unique from other life and business coaches,
and how to raise your fees fast in her “Marketing
Strategies to Build Your Business” program;

- David Steele gives you all the tools, techniques and
training for working with couples in his “Relationship
Coaching Home-Study Course;”

- Marcia Weider takes you inside her “My Dream Circle”
private coaching club, where you can access her
teleclasses, tools, and books and experience working
with Dream Coaches from all over the world;

- Suzanne Falter-Barns shows you how to build your
platform and establish valuable contacts with the
media in her “Get Known Now Home Study Course;”

- Susan Harrow shares with you a step-by-step process
of getting on Oprah and other major talk shows in her
“Ultimate Guide to Getting Booked on Oprah;”

- Ramon Williamson shows you how you can get 100
clients in 100 Days in his brand new just released
guide for coaches;

- Travis Greenlee and Milana Leshinsky give you a
crash course on web sites, multimedia, blogging, and
other web-based tools in their “Extreme Technology
Makeover for Coaches” program;

…and that’s just a sampler of what you’ll gain
access to!

The MEGA Coaching Sale runs only until October 7th!
Don’t miss this amazing opportunity to gain access to
some of the best courses, programs and tools in the
coaching world at just a fraction of their regular
prices.

http://snipurl.com/milana

You’ll also get copies of four of my e-books:

-Secrets of Successfully Pitching Reporters

-Now that you’ve got PR, what do you do next?

-How to Write ‘How to” Articles

-How to Syndicate your articles all over the
Internet

P.S. By the way, they’re also giving away a ton of free
coaching tools, so be sure to stop by at:
http://snipurl.com/milana today!

Want to be on national TV?

Get yourself a copy of Steve Harrison’s directory/database of top shows. His “Harrison’s Guide to the Top National TV Talk & Interviews Shows” which contains key contacts and “how to get booked” info on 259 top shows including Oprah, Good Morning America, Today, CNN, Fox News, MSNBC, Larry King Live, Bloomberg TV and many more.

Steve is offering the directory/database at big savings through 5 pm Eastern this Friday, September 29th so grab your copy now at ttp://www.appearontoptvshows.com/special/?10064 and you’ll also get a a special training audio with a former NBC producer on “Secrets for Getting
Booked as a Guest on Top National TV Shows.” Click here for info

Also at that web page, you can get four free sample listings from Steve’s directory including those for ABC’s 20/20, CBS’ 60 Minutes, The 700 Club and Montel.

If you order by the deadline and send me the receipt by email, I’ll mail you a CD of “How to Ace Your Next TV Appearance,” a teleseminar I conducted with media trainer Karen Friedman, former anchor of the ABC TV news in Philadelphia.

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.prleads.com

Mitch Davis at ExpertClick tells me he’s planning to offer video press releases and several other major new enhanements for authors and experts to get publicity.

If you call him, mention my name for a discount. Rates go up on October 1, 2006.
Here’s the press release.

Five new ExpertClick features for Yearbook of Experts
2007 participants will be available this fall.

Click here for the video news release:
http://www.NewsReleaseWire.com/13870

1) Video — You’ll be able to send video news releases!
2) Google Adsense — you can make the money.
3) More key phrases.
4) Printed Daybook calendar.
5) ExpertMinute — a new regular e-newsletter.

Call Randy, Robert or Mitch at (202) 333-5000.

The new base rate, effective October 1, will be $995.

Here are the details of our five new ExpertClick features.

1) Video can now be quickly included. We’ll send simple instructions on how to include HTML code to play video, and a simple way to encode it. Also, when you make the video you can choose to have the video available free. Plus you can create “pay-per-play” video and make money with it.

2) Make money sending news releases. You can “Opt-Up” to include your Google Adsense code so that you get paid for all the hits on the ads on your news releases and profile, or “Opt-Out” and have advertising-free pages. We’ll provide support and show you how to make money on your Web page.

3) More indexing: All 2007 members can now include indexing by 39 key phrases for better search engine results. When you choose more multi-word key phrases you can connect with more experts and ensure you are there when your phase is searched on. This is designed to give each member up to four times as much “cross-pollination.” After all, journalists like several sources on each story. When we can create more “expert roundups,” then all members benefit. See a sample when you search Google for the key phrases: “Toy Industry Expert,” “Social Networking Expert,” or “Valentines Day Experts.”

4) Get more people to your 2007 events: Be part of our new printed 18-month planning calendar to ensure that you make your connections with the future. Perhaps, you hold events or you attend them. We ask you to enter all future events you know of — from now though March 2008 — so that we can update Daybook.com and create a special printed newsroom calendar to send to journalists. Enter your event at www.Daybook.com. If we choose to include your event in the special printed 18-month calendar, we’ll send you a free copy. Call Robert Devaney, our Daybook Editor, at 1-800-DAYBOOK, if you have any questions.

5) We are starting a regular e-mail feed — called Expert Minute — to give you summaries of:
a) New journalists — links to public profiles
b) New events of note, from Daybook.com
c) New events seeking speakers from SpeakerLeads.com
d) New experts and links to expert audio and video
e) Top headlines from News Release Wire
f) Links to other opportunities from our members

Expert Minute will keep you in touch with what’s going on and offer training videos to bring our Member Handbook to life.

So, why not call today? (202) 333-5000 or 1-800-YEARBOOK. Mention Dan Janal at PR LEADS for a discount.

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.prleads.com

The mantra on the net has always been “Content is King.”

Now, cell phones are looking for content. Who knows, you might be the next Cell Phone Super Star!

Here’s an article in the New York Times that shows how a former writer for David Letterman parlayed his creativity into cash by writing a comic strip for the Amp’’d Mobile, a wireless service provider.

This is great publicity. I never heard of him or AMP’d before I read the article. I guess many others are like me. This news story harkens back to the early days of the web when announcing you had a web site was news. Really, it was! Hard to believe it now!

How can you get your hooks into the cell phone companies? Beats me! I don’t have a clue. But I’m guessing some entrepreneur will figure a way to become a literary agent and package this together. Who knows — it might be you!

If you’d rather sell your content to corporations, I have a clue about that!

I interviewed Paulette Ensign on “How to Sell a Million Copies of Your Information Products to Corporations.” The CD and transcript are full of helpful tips on how to reach the key buyers at companies and price your tips booklets to sell. You’ll find lots of great facts on how to create your content and produce these booklets. This title is one of the most popular I’ve ever offered. You’ll enjoy it. Paulette is a real class act! Click here to order your copy of the CD or the transcript.

Dan Janal
Your Fearless PR LEADER
PR LEADS Expert Resource Network
www.PRLEADS.com