Has the Internet become such a big place that a niche exists for marketing strategies just involving Google?

Dave Taylor provides the truthful evidence that is a resounding “Yes” with his new book, “The Complete Idiot’s Guide to Growing Your Business with Google.” Dave is no stranger to the Internet. He wrote the second book about online marketing back in 1996. I wrote the third book. He’s since gone on to write 15 books and create four extremely successful web businesses while still maintaining a balanced life, which includes his award-winning photography talents. His sites include www.askDaveTaylor.com.

Google is more than just a search engine. It is an department store that provides tools to build a solid business and tools for growth. He presents clear strategies for creating successful online stores; as well as tactics for implementing Google’s Ad Words, Ad Sense as well as decipher the mystery of how to get decent ranking on the search engine.

For newbies, there is ample information on how to create the strategy to build a web site and expand it with content.

This is also one of the few books that addresses issues for information publisher.

Regardless of your level of experience, this book is must reading for people who want to make money online.

Dan Janal
Your Fearless PR LEADER
PR LEADS
www.prleads.com

Google normally shows you the first 10 responses to anything you type. That’s good. But here’s a better idea.

Change the default setting from 10 items to 100 items. The results are much more complete and easier to view. Plus, you’ll get over the stupidity of thinking that only the top 10 results matter. There’s a lot of good stuff after the top 10.

Try it. You’ll be glad you did.

For giggles, what would happen if EVERYONE set their default to 20 or 50 or 100 results? It would set the search engine optimization crowd on their heels!

Dan Janal
Your Fearless PR LEADER
PR LEADS
www.prleads.com

My health club has this neat new offer that you can probably benefit from.

They started a weight loss club with a guarantee that you will lose weight and increase your strength. You pay a hefty fee to join, but if you meet the goals. you’ll get most of it back. So the cost for the program really is affordable.

Isn’t that a neat kicker? It assumes that people will work out so they will get their money back. In my book, that’s a great incentive.

I think this is a very clever idea and I think you should rack your brains to figure out how it can fit into your business model.

If I paid $100 for a program, and I blew it off because I got bored, I’d say “big deal.” But if I pay $750 for a program and get bored, I’d feel like I was throwing away a lot of money. But if I realized I could get $650 back if I go to the club a few more times, then I’m there. I want my money back!

For coaches, I can see the direct fit. If you attend all sessions, do all homework and meet your goals, you’ll get x dollars back. If you don’t, then you forfeit the enrollment fee.

Is this a new idea? Maybe it is just new to me. And if it is new to you, then run with it. All the way to the bank.

Dan Janal
Your Fearless PR LEADER
PR LEADS
www.prleads.com

Want to make more sales — and upsell in the process?

Here’s what a 16-year-old kid at Papa Murphy’s (the pizza chain) taught me last night when I called to order dinner by phone.

My comments are in parentheses.

Her: Thank you for choosing Papa Murphy’s (implies I’m
ready to order).

Would you like to try our new Sicilian Pizza (that’s
what I wanted anyway).

Me: Yes.

Her: Would you like to get that in our new Family size?

Me: How much?

Her: $11.99. (the basic model is $6.99)

Me How big is that? (Was she going to tell me how many more slices there were? Or how much more it weighed?)

Her: MORE THAN Twice as big as the original size. (Images of a BIG pizza flashed in my mind.)

Me: Sold.

I’ve read articles that say you must “assume the sale” when you talk to someone. I think this example with Papa Murphy’s shows how simple and elegant that tactic can be. I’m guessing the entire transaction took 45 seconds.

Your assignment is to write your own sales script that takes people through the sales process. Keep it simple!

Dan Janal
Your Fearless PR LEADER
PR LEADS
www.prleads.com